Organizations that foster brand loyalty—that place an unusually high level of focus on their customers—on average, demonstrate a more enlightened approach to management. Why is this so? Cult Brands and other customer-centric businesses tend to be more humanistic. That is, they tend to place a greater...
Couldn't make it to this year's National Retail Federation's Big Show in New York City? No problem. The keynote opened with SAP's SVP of Retail Business Unit Lori Mitchell-Keller's discussion of the millennials and how the new socially-conscious consumer has been wired since birth and is comfortably connected through...
In walking the massive floors of the National Retail Federation’s Big Show in Jacob Javits Center last week, we noticed the same themes and language echoed throughout the great halls of exhibitors serving the retail industry: analytics, big data, and other research tools—services and technologies...
It was an enlivening trip to the National Retail Federation’s Big Show this year. With over 30,000 attendees pacing over 800,000 square feet of exhibitors serving the retail market, it was difficult not to marvel at what human consciousness can do in its effort to...
Marketing thought leader BJ Bueno and CEO Dave Ratner reveal the advertising and marketing secrets for independent retailers at this year's NRF Big Show Convention & Expo. New York City, NY (PRWEB) January 09, 2014 Where do independent retailers go to get inspiration and knowledge for growing...
In their keynote address, BJ Bueno and Bert Jacobs share insights on how CEOs can use core values to grow their retail businesses. New York City, NY (PRWEB) January 08, 2014 Where do the nation’s top CEOs of major retail businesses go to share their experiences and...
Let’s make a series of obvious statements: 1) Your customers are human beings. 2) Human beings share certain values. 3) Human beings, as customers, are attracted to businesses that share their values. Simply enough, isn’t it? Well, sort of. The challenge is not all humans value the same thing....
What is a Brand? Brands are funny things. You can’t just go to the store and pick up a pound of brand. There’s no brand app to download. You can’t go to the Brand Store and buy brands to make your organization more appealing to your...
Cult Brands—companies with unusually high levels of brand loyalty—have learned to serve a special group of customers. Harley riders, Mac users, Parrot Heads, Trekkies, MINI drivers, and the like represent a core group of people at the heart of each brand. We call this special...
Marketing is the practice of allocating resources to gain awareness and consideration from future customers for purchase of a product or service. Marketing is about creating customers. A brand is a relationship, formed and shaped by all the emotions and ideas that the customer associates with...