Disruption humbles even the sharpest leaders. Markets shift suddenly. Customer behavior changes without warning. Strategies that once felt solid can feel irrelevant overnight. In moments like these, your decision-making is no longer just a leadership skill, it becomes your lifeline. You cannot rely on yesterday’s logic...
“Ideas are worthless. Execution is everything.” It sounds tough. It sounds practical. It sounds disciplined. But it’s only half true. Sam Altman once said something that flips this on its head: “The good founders are the people who have ideas all the time.” Not one brilliant idea. Thousands. And that line should...
According to the World Advertising Research Center, 41% of agencies still bill by the hour. Only 24% of marketers want that model. That gap says a lot. As AI speeds up production and automation reshapes workflows, billing for time makes less and less sense. Should a client pay...
If you’re a CEO, you already know the quarterly game can trap you. I’ve watched too many leaders mortgage their brand’s long-term equity to please the market in the short term. That’s a slow path to irrelevance. Brands that last, such as Apple and Patagonia, resist...
Over the years, I’ve written a lot about customer loyalty, brand love, and building communities. But if I had to sum up the heart of it all in two words, it would be this: 👉 Customers First That’s why I wrote my third book with exactly that...
In many organizations, brand is still viewed as the domain of marketing—something colorful, creative, and occasionally nebulous. But in today’s competitive landscape, that view is dangerously outdated. The truth is this: your brand is a financial asset. And it’s time the CFO paid closer attention. A strong...
Company culture is often treated as an HR initiative, but cult brands recognize it as a profit driver. According to a LinkedIn Workplace Study, 79% of employees are more likely to stay at purpose-driven companies. Why Employee Engagement Fuels Brand Loyalty When employees believe in a company’s...
Publix has long been a household name in the southeastern United States, synonymous with quality service, fresh products, and community engagement. Their tagline, "Where Shopping is a Pleasure," resonates deeply with customers, promising more than just a grocery run—it promises an experience. But what many...
In 2019, artist Maurizio Cattelan’s Comedian — a banana duct-taped to a wall — made its debut at Art Basel Miami Beach. It quickly became the talk of the art world, igniting debates about value, creativity, and the nature of art itself. Initially sold for...
“A company’s purpose flows expressly from its heritage and leads directly to its values.” – James H. Gilmore and B. Joseph Pine III, Authenticity A brand isn’t just a logo or a tagline—it’s a living entity, composed of three critical elements: vision, culture, and customer. Leadership defines...