A great place to start when establishing core values that stick and resonate is the work of Abraham Maslow. 
Becoming belongs to the heights and is full of torment. How can you become if you never are? Therefore you need your bottommost, since therefore you are. But therefore you also need your heights, since there you become.
Go confidently in the direction of your dreams. Live the life you have imagined.
Businesses aggressively strive to establish trust with their customers but often neglect the need to cultivate confidence in their workplaces. Economist John Helliwell researched the determinants of workplace happiness and found that trust is the greatest contributor, beating out pay, workload, or perks. A one-point increase on the trust scale can mean the equivalent of the psychological benefits associated with a 40% wage increase. 
Salviati: Now you see how easy it is to understand.
Sagrego: So are all truths, once they are discovered; the point is in being able to discover them.