The Hidden Truth About Creativity
âChoose a job that you love and youâll never work a day in your life.â I think weâve all heard that before. But, I think itâs bullshit. I love cooking, owning restaurants, and working with people every day. But, itâs very difficult at times. Itâs long hours standing on your feet, doing repetitive tasks. Itâs late nights and early mornings. Itâs being behind the scenes. And, itâs a thankless job sometimes. But, itâs something that I truly love. Itâs something that brings me happiness every day and itâs a happiness that I can share.
The Art of Brand Strategy is of vital importance to your business. It is a matter of profitability and loss, a road to either safety or to ruin.
A great place to start when establishing core values that stick and resonate is the work of Abraham Maslow.
Businesses aggressively strive to establish trust with their customers but often neglect the need to cultivate confidence in their workplaces. Economist John Helliwell researched the determinants of workplace happiness and found that trust is the greatest contributor, beating out pay, workload, or perks. A one-point increase on the trust scale can mean the equivalent of the psychological benefits associated with a 40% wage increase. 