Without a purpose, itâs impossible to attract passionate customers and employees because your brand has no chance of making them feel that the brand aligns with something inside of themselves. ...
As marketers, we understand the importance of a solid and unique brand in standing out in a crowded marketplace. But have you ever stopped to consider how your company culture might be the orchestrator of your brand's memorable melody? Just as in a symphony, where each...
You know you should probably spend less time working IN your business⊠And more time working ON it. But how? You can learn everything here. This kind of leverage is â1%â leverage. Not everybody does this. Which is all the more reason why YOU should! ...
https://youtu.be/OpdufvxMKeM DieHard's use of storytelling to connect with consumers and communicate the brand's values caught our attention. DieHard uses the story of a former United States Marine Corps sergeant who was injured in Afghanistan and went on to become a die-hard mountain climber to connect with...
As a leader of your enterprise, this process begins with youâyour interest, passion, and commitment to establishing a set of values that will guide your culture through decades of growth. Taking the time to define your values, embody them, and keep them fresh and alive in...
Right now, the American public trusts businesses more than they trust the government or media. Obviously, both groups are interested in rebuilding trust with the public. Whatâs involved in making that happen? The Columbia Journalism Review recently hosted a panel discussion called The Objectivity Wars, which...
Back in 2014, I joined Life is good CEO Bert Jacobs on the main stage of the National Retail Federation's Big Show to illuminate the powerful effects core values can have on businesses. Core values helped Life is good build a $100 Million lifestyle brand....
If youâre the least bit interested in trust and how our ability to maintain a functional society depends on our ability to rely on other peopleâs willingness to abide by general cultural norms, Elon Musk provides an almost endless source of material to work with. Whether...
In the course of my research into what makes customers love some brands more than others, itâs become clear that a brandâs relationship with its employees carries a significant amount of weight. One of the reasons Publix Super Markets enjoys its dominant position in the competitive grocery industry...
If I tell you when Iâm wrong, youâre more likely to trust me to be right. Shopify is widely regarded as one of the best e-commerce platforms for small business - but Shopify itself is not a small business. There are 3.7 million active Shopify stores,...