13
Jul
How to Start a Cult … Brand
Heaven's Gate, Jonestown, Scientology, Manson Family ...
22:00 /
Marketing
Author: BJ Bueno
06
Jul
How Cult Brands Create a Magical Experience For Their Customers
As human beings, we have many different kinds of relationships. The relationship you have with your boss is probably very different than the relationship you have with your romantic partner, and both of these relationships are different from the relationship you have with your favorite...
22:00 /
Marketing
22
Jun
When Branding Works
In 1901, Ivan Pavlov rang a bell and a dog began to salivate. His famous experiment explains much of the mystery behind branding: connect a product or service with the customerâs need and branding occurs. Said another way: create an association in your customerâs mind...
01
Jun
5 Ways to Cultivate a Collaborative Organization
Management guru Peter Drucker coined the term âknowledge workerâ in 1959.[1. Peter F. Drucker, The Landmarks of Tomorrow, 1959.] He differentiated knowledge workers from manual workers, forecasting that new industries will employ mostly the former. Late in his life, Drucker wrote, "The most important contribution management needs...
26
May
The Secret to Creating Customer Loyalty
All brands want more loyal customers. The reasons are clear: more repeat business, more positive word of mouth, and greater customer lifetime value. Customer loyalty for many national brands is in decline. Switching brands in the digital age is easier than ever before. But, thatâs not...
17:00 /
Marketing
26
Apr
Two Human Needs Every Cult Brand Masters
Remember Maslowâs Hierarchy of Human Needs? Biological needs. Safety and shelter needs. The need to belong and to feel loved. Self-esteem and the need to feel good about oneself in relation to others. These are basic human needs. Every human being has them. Every customer is constantly...
08:48 /
Marketing
21
Apr
Embrace the Heroâs (Customer’s) Journey
The hero starts out in an ordinary world before venturing into a special world. He meets friend and foe. He undertakes quests. He faces challenges. Winning a decisive victoryârealizing his final goalâthe hero returns from the adventure, transformed, bearing wisdom and new powers from his journey. This heroâs...
14
Apr
Effective Advertising: The Three Acts of Your Customers’ Journey
Brian is a 40-year-old executive at a software company. Heâs married with two kids. Between work and family life, Brian hasnât had much free time. But, Brian has a warrior in him screaming for actualization. He wants to train and complete a triathlon. Brian is married...
19:20 /
Marketing
01
Apr
The Power of the Image
Few business leaders appreciate exactly how important imagery is in connecting to the hearts of their customers. Most marketers want to create imagery that will attract everyone. That's impossible: when you try to be all things to all people, you become nothing meaningful to anyone. Imagery...
00:30 /
Marketing
24
Mar
The Most Important Key to an Effective Retail Marketing Strategy
The key to any successful retail marketing strategy comes down to understanding the end customers. Only after you understand your target customers can you formulate effective strategies for attracting them. Learn Whatâs Important to Your Customers Here are some of the questions you can explore to better...
21:10 /
Marketing