24 Feb Consistency Builds Trust, Trust Builds Loyalty
Trust is loyalty’s foundation.
88% of consumers say trust increases repeat purchases. And trust is built through consistency. Not grand gestures. Reliable delivery. Clear promises. Predictable experiences.
When marketing matches reality. When service reflects stated values. When every touchpoint reinforces the same message, customers relax. Confidence grows. Loyalty forms.
Inconsistency erodes credibility fast. One broken experience can undo months of good work.
Consistency requires operational alignment. Training. Leadership discipline. Cultural clarity.
Reflection: Where might your brand be sending mixed signals today? What one area could you tighten to strengthen trust across the customer journey?
Best,
BJ