You know that feeling when someone gives you five different directions to get to the same place — and you end up completely lost?
That’s exactly what happens when I see a strategy packed with multiple insights.
Let’s be real:
A great strategy needs ONE insight — no more, no less.
Why?
Because an insight isn’t just an interesting fact or a cool observation.
It’s the aha moment that cuts through the noise and shows you a new way around the problem standing in the way of your goal.
When you try to build a strategy on multiple insights, it’s like giving the team five maps for one trip.
Nobody knows which path to follow, and you end up wandering instead of moving forward with confidence.
Plus, it cheapens the whole idea.
True insights are rare.
They’re hard to find, and when you pile in a bunch, you’re basically saying, “We couldn’t decide what really mattered.”