If we want to know what a business is, we have to start with its purpose. And the purpose must lie outside the business itself. In fact, it must lie in society, since a business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer. Peter Drucker, The Practice of Management
At some point in the past, you developed a marketing strategy to create customers and your marketing tactics worked well and they became a standard practice. The purpose of business hasn't changed since then, but the environment has.

Organizations continue to works towards flatter and self-managed systems where each individual is a self-actualized person. But for some reason, some known and some unknown the persona of the CEO continues to maintain a certain power. People hold the CEO to a super-human standard.

As people, we place high expectations on roles and the CEO is no exception.

Unfortunately, this makes the CEO positions susceptible to fear.  Fear can be perceived as weaknesses by others so, in response, many leaders hold on to the mantra of, “Don’t admit to it. Don’t dwell on it. I am the boss and everyone relies on me.”

Here are four strategies for infusing your organization with greater optimism: Be Aware of Negativity: Take action when you see negativity start to spread: When you notice your people harping on negative situations, help them change their state to break the rumination cycle. Consciously foster positive...

Focusing primarily on short-term goals can hinder long-term motivation because achieving short-term goals without an overarching purpose doesn't result in lasting feelings of fulfillment. When companies focus primarily on short-term goals, it’s usually because they don’t have a strong company vision. For them, what has to...

A company is stronger if it is bound by love rather than fear. Herb Kelleher The passing this week of Herb Kelleher—the man who filled the skies with flying hearts—made me reflect on compassion and the way we treat ourselves and each other. At the beginning of each...