21 Dec

Authentic Branding Diagram

While revolution must be led from the top, it rarely starts at the top. The spirit of revolution already exists in the hearts and minds of motivated employees and loyal customers. It shows up in the individual stories that employees tell about the work they do. And it shows up in the individual stories that customers tell about the products they love. Often a leader need only act as a kind of managing editor, shaping the stories to align with a shared vision.Marty Neumeier[1. Marty Neumeier, The Designful Company: How to Build a Culture of Nonstop Innovation, 2008.]

Despite what many agencies still claim, brands aren’t logos or taglines and they can’t be made or changed with a single ad campaign.

A brand is a living entity with three elements: vision, culture, and customer. These elements influence each other and collectively create a perception about the company. That perception is the brand.

There’s more than one way to create a brand. But, we think there’s only one way to create a brand that will be relevant now and in the future. And, that’s creating an Authentic Brand.

17:42 / Leadership / Marketing
14 Dec

“The strength of the team is each member. The strength of each member is the team.” Phil Jackson A healthy workplace boosts morale, lowers turnover, decreases absenteeism, and increases productivity. With the holidays upon us on and the finish line in sight, it is important to...

12:04 / Leadership / Personal Development
07 Dec

We are thrilled to tackle an opportunity-packed topic that impacts every industry. Because the topic of Cult Branding is so humanistic, we tried something new: We built a Google Slides version of the insights so you can present it to your team along with a worksheet to...

12:53 / Marketing
23 Nov

Quickly and with haste. But what happens when you get there? Thanksgiving is our favorite holiday. It gives us an opportunity to connect with the power of gratitude. Dr. Andrew Weil recommends considering each day what went well and why as an antidote to our chaotic world...

14:43 / Inspiration
16 Nov

The mall isn’t dead, but it needs a makeover. The current model of the mall is broken. It no longer serves the purpose it once did: for adults, it’s no longer convenient; for teens, it seems too much like something uncool from their parents’ generation to...

19:23 / Marketing
09 Nov

https://www.youtube.com/watch?v=juq1UI_Hqfs&feature=youtu.be   In a society that values goals and results, it’s easy to see why play isn’t valued by adults. Play is a state more than it is a thing. Play involves doing something enjoyable for its own sake. There is no goal aside from enjoying the experience. But, play is not a trivial activity: play makes people happier, it helps develop empathy, it reduces stress, and it strengthens resolve.
23:26 / Creativity / Inspiration / Leadership
19 Oct

A brand becomes stronger when you narrow the focus. Al Ries and Laura Ries, The 22 Immutable Laws of Branding. Keeping a brand on course is one of the most critical and difficult challenges executives face. A narrow brand focus will help keep your brand aligned with your...

10:07 / Inspiration / Leadership / Marketing