10 Aug

Most commercial messages contain too many elements, all competing with one another for our understanding, and the elements themselves may be uninteresting, unclear, or off-message. Marty Neumeier, Zag
Companies try to make their brands stand out and be different: they try to constantly be new to gain a competitive advantage. In short, they use newness as a path to relevance. But, this quest to be relevant has affected their ability to be meaningful.
10:34 / Marketing
03 Aug

Magic has long held a special place in the nation’s history. American magicians perform in arenas, theaters, and even backyards. No matter how big or small, a magic show will always inspire wonder. Today as a member of the Citizens’ Stamp Advisory Committee, I am honored...

11:46 / Inspiration / Marketing
20 Jul

“Accounting is a department. Marketing isn’t. Marketing is something everyone in your company is doing 24/7/365.” Jason Fried and David Heinemeier Hansson, Rework A brand isn’t a name or a logo: it’s the perception people have of your organization. Everything your company and employees do contribute to...

15:21 / Leadership / Marketing
13 Jul

In Alexander the Great’s conquest of Persia, the Macedonian King upset his military compatriots and childhood friends by marrying Roxana. Roxana was the daughter of a minor Persian baron. That is, she was not from Macedonia; she was not of Greek blood. This outraged Alexander’s men who...

09:50 / Inspiration / Marketing
06 Jul

THE BIG IDEA: Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult Brands reveals seven rules any business can follow to attract loyal customers. ______________ Some customers have a religious devotion to a particular brand. They may go so far as...

12:10 / Marketing
29 Jun

The media industry is bifurcated into two distinct worlds: the struggling traditional segment that longs for a simple, more profitable past that will never return; and the vibrant entrepreneurial segment that is reinventing commerce before our eyes. Justin Smith, CEO Bloomberg Media Group, 2013 memo It‘s true:...

11:15 / Marketing
01 Jun

When you uncover your business’s archetypes you get to know the DNA of your organization. It is from these fundamental symbolic images that all of the desired behavior for employees and customers spring. When you know your archetypes, you can ensure consistency in your culture and your...

14:43 / Leadership / Marketing