Cult Branding was founded on Abraham Maslow’s Hierarchy of Human Needs. Maslow’s hierarchy offers a simple framework for understanding consumer behavior: Humans have inherent needs (physiological, safety, love and belonging, esteem, and self-actualization) that they try to fulfill. And, consumer behavior is motivated by the...
You know it, it takes a lot of time and effort to develop and maintain marketing that resonates with your audience. As a strategic thinker, however, the development of cult brand takes even more consideration. After all, we're always searching for ways to gain the oh-so-important...
Letting the days go by, let the water hold me down Letting the days go by, water flowing underground Into the blue again after the money’s gone Once in a lifetime, water flowing underground —Talking Heads, “Once in a Lifetime,” Remain in Light
You can’t depend on your judgment when your imagination is out of focus. Mark Twain, Mark Twain’s Notebook
“At Zappos Adaptive our passion is to make our customer's life easier, we completely focused on a market that has been underserved, all because of one amazing customer interaction.” - Saul Dave, Senior Director of Enterprise Systems, Zappos.com
Insights from SAP, Cult Branding and Life is good. "For retail, it's no longer about buying stuff and putting it in the window. Those days are over." -Bert Jacobs, CEO of Life is good Today’s retail landscape has changed (drastically!). Our goal is to help clients create authentic brands...
You know the big names. You read the news. You stay up-to-date on what’s happening in retail. But hearing insights from top retail CEOs and industry thought leaders in person is a totally different experience – and we’re betting that you’ve probably never had the chance...
The companies that survive longest are the ones that work out what they uniquely can give to the world—not just growth or money but their excellence, their respect for others, or their ability to make people happy. Some call these things a soul. —Charles Handy, "The Search for Meaning" in Leader to Leader
Brand Equity can be defined as the commercial value that derives from consumer perception of the brand name of a particular product or service, in other words, the value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Think Apple's new iPhone X price starting at $1000 compared to a generic smartphone.