As a brand manager, there’s nothing you’d like more than to have an entire organization full of people who never once made a bad choice or stupid decision. That’s the way to avoid scandals from events that happened ten, twenty, thirty, or even more years...
There’s an exercise I use to help developing marketing teams build their skill set. It’s based on the experience so many of you have already gone through in real life: you carefully & thoughtfully create a campaign to achieve a number of specific brand goals,...
Below are the 5 most popular blogs of the year. They cover everything from social media to customer trust to the power of gratitude. If you're reading them for the first time, we hope you find new insights. If you're reading them again, we hope you find...
“Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney Great brands must cultivate customer loyalty to stand out from the competition. One way to do this is by building trust and creating a sense of...
Most people can’t recall the strategy of the company they work for. Harvard Business Review was pulling no punches in its recent article explaining the necessity of having your entire team - from the leadership right down to the front line - aware of the...
Anyone who is serious about brand building pays attention to what McDonald’s is doing. Over the years we’ve seen some really great ideas executed by skilled teams determined to keep on top of a very competitive industry. When I saw CMO Tariq Hassan comment in...
Billions of people around the world watch the World Cup - but all of those people aren’t necessarily noticing the same things. Some fans are really focused on the football while others are just waiting to hear Andrés Cantor yell “GOAL!” the way only he...
Having a recognizable brand that people associate favorably with your company is vital in helping customers learn about your company's core beliefs, brand character, and overall purpose. The following are some of the advantages you can enjoy if you're successful in building a brand: Greater visibilityStrong connections...
Watching Elon Musk take possession of Twitter is a lot like watching someone clean their room. At this point, it looks like chaos in every direction. But is there an underlying order that will emerge once all of the necessary changes have been made? Your answer...
In July 1970, American Top 40 was born - dominating the radio airwaves for decades and cementing Billboard Magazine’s iconic charts as the relevant metric for the industry. Just last month, they launched the “The K-Billboard Awards” to celebrate the accomplishments of K-Pop artists. K-Pop is...