With leading economists fairly confident that the recession will occur in the US during 2023, it seems prudent to discuss what brands can do to stay strong and vibrant during economic downturns. My work with Cult Brands goes back over twenty years now, and in...
We all have our favorite news sources, and over the years, Iâve come to appreciate CNETâs excellent, in-depth coverage. But recently, things have changed, and now, distressingly, I know why. Red Ventures acquired CNET in 2020. At that time, CEO Rick Elias told the staff that...
https://youtu.be/8_6hjIAF5Ws The most important lesson a CEO can learn from Nike's Jordan Brand portrayal of an aspiring female baller in their "Uncommon" ad is the importance of inclusivity and representation in marketing. The ad features a young girl who dreams of becoming a basketball player, despite the...
According to FOX Sports, Super Bowl LVII drew an average viewership of 113 million. And of those 113 million, more than three-quarters said they were looking forward to the ads. For some, the ads are far more of a draw than the game itself. Not everyone...
https://www.youtube.com/embed/bteM04S8rKU The Apple Canada commercial featuring PK Subban and Joe Thornton is a great example of how brands can leverage the power of sports to connect with their audience. Here are a few things that Brand Builders can learn from this commercial: Know your audience: Apple Canada...
https://www.youtube.com/embed/nMeVtdXSF6I By showcasing the different ways in which the coffee jars can be reused, Nescafé is promoting the idea of repurposing and reducing waste. This can be an inspiration for other brands to think creatively about how they can encourage customers to reuse and repurpose their...
Have you ever shared your Netflix password? For many people, the answer to this question is undoubted yes. Parents, sweethearts, and friends often share Netflix passwords to allow their favorite people to watch movies & shows. And Netflix has had enough. New rules regarding how passwords...
https://m.youtube.com/watch?v=0kTP10EVyUQ Saga Holidays, a UK travel brand for people over 50, has launched a new campaign about older people's vacation preferences. Here is something that jumps out about the truth of great creativity: the Saga Holidays campaign successfully challenges common stereotypes about older travelers and highlights the...
Another day, another headline about a massive security breach. This time, itâs T-Mobile in the spotlight. The worldâs second largest wireless carrier has been hit again - the fifth incident in which customer data has been accessed illegally or otherwise violated in since 2018. Five breaches...
https://youtu.be/9sBHVn5bP_Y Ikea's new ad campaign highlights the relationship between our homes and our well-being. The ad features a little boy and a large, hairy troll who turns out to be not so scary after all. When the boy offers an Ikea lamp to brighten up the...