According to FOX Sports, Super Bowl LVII drew an average viewership of 113 million. And of those 113 million, more than three-quarters said they were looking forward to the ads. For some, the ads are far more of a draw than the game itself. Not everyone...
https://www.youtube.com/embed/bteM04S8rKU The Apple Canada commercial featuring PK Subban and Joe Thornton is a great example of how brands can leverage the power of sports to connect with their audience. Here are a few things that Brand Builders can learn from this commercial: Know your audience: Apple Canada...
https://www.youtube.com/embed/nMeVtdXSF6I By showcasing the different ways in which the coffee jars can be reused, Nescafé is promoting the idea of repurposing and reducing waste. This can be an inspiration for other brands to think creatively about how they can encourage customers to reuse and repurpose their...
Have you ever shared your Netflix password? For many people, the answer to this question is undoubted yes. Parents, sweethearts, and friends often share Netflix passwords to allow their favorite people to watch movies & shows. And Netflix has had enough. New rules regarding how passwords...
https://m.youtube.com/watch?v=0kTP10EVyUQ Saga Holidays, a UK travel brand for people over 50, has launched a new campaign about older people's vacation preferences. Here is something that jumps out about the truth of great creativity: the Saga Holidays campaign successfully challenges common stereotypes about older travelers and highlights the...
Another day, another headline about a massive security breach. This time, itâs T-Mobile in the spotlight. The worldâs second largest wireless carrier has been hit again - the fifth incident in which customer data has been accessed illegally or otherwise violated in since 2018. Five breaches...
https://youtu.be/9sBHVn5bP_Y Ikea's new ad campaign highlights the relationship between our homes and our well-being. The ad features a little boy and a large, hairy troll who turns out to be not so scary after all. When the boy offers an Ikea lamp to brighten up the...
So there you are, driving your car to the next client meeting when suddenly that dreaded TPMS warning light comes on. Something is definitely wrong with your tire and you need to deal with it fast. Or maybe this is the play-at-home version of the...
https://youtu.be/OpdufvxMKeM DieHard's use of storytelling to connect with consumers and communicate the brand's values caught our attention. DieHard uses the story of a former United States Marine Corps sergeant who was injured in Afghanistan and went on to become a die-hard mountain climber to connect with...
The Buddha says, âThe problem is you think that you have time.â Nancy Reagan echoes and expands upon this wisdom, saying, âYou learn something out of everything, and you come to realize more than ever that we're all here for a certain space of time, and,...