Pepsi is celebrating 125 years in business with a new logo. It’s good to keep the visual identity fresh - always a challenge with a legacy brand - but what I think is especially interesting is the language Pepsi leadership is using to describe the...
https://youtu.be/-hvxR_dUjgc IBM’s “What If?” campaign highlights the importance of asking big questions and exploring the possibilities of technology solutions. IBM invites its customers to challenge the status quo that drives innovation within its organization. In addition, the visually appealing and playful design communicates a complex concept...
The idea that a Texas grandma planned a fun family vacation for her grandkids is hardly newsworthy - but the idea that the theme for this trip was to visit every Buc-ee’s in the state made the pages of Southern Living. One week, five grandchildren, 36...
In today's highly competitive business environment, brands are constantly looking for ways to stand out from the crowd. One strategy that has proven successful for some brands is to become a "cult brand." Cult brands are those that have a dedicated and loyal following of...
https://youtu.be/Y8Wlu0_p4Ug The ad by Macpac showcases a humorous and absurd situation with a deadpan delivery that captures attention and creates a memorable impression. The ad also does a great job of showcasing the features and benefits of the product they are offering. Learn to develop creative...
Hagerty might not be the auto insurance company for you. For example, if you’ve got a great brand-new car that you drive every single day, you’re not going to be interested in what Hagerty offers. But among classic car collectors, Hagerty’s is a top choice...
Never give up. Because branding is about persisting. After her 8th attempt, Lizzo an artist with a Cult Brand following successfully trademarks her popular catchphrase ‘100% That Bitch’. As leaders, we can learn several important lessons from Lizzo. Persistence pays off: Lizzo failed to secure the trademark for her...
https://youtu.be/fkkrCnHVbO0 This ad is so clever! We love how it uses technology and humor to create a unique selling proposition for the brand. By placing fitness trackers on their free-range chickens and printing their step counts on the eggs, Honest Eggs Co. is not only promoting transparency but...
In our ongoing conversation about identifying existing and emerging Cult Brands, it’s impossible to ignore the giant in the room: Amazon. Founded in 1994 as an online bookstore, Amazon quickly became the world’s largest retailer. Since then they have expanded exponentially in many directions. Amazon Prime...
Over the years that we’ve been researching and assisting Cult Brands - companies like Apple, Coca-Cola, and Kohl’s - it’s become clear that there’s a reliable process for identifying organizations that have the potential to achieve Cult Brand status. It’s this process - illustrated with examples...