The idea that a Texas grandma planned a fun family vacation for her grandkids is hardly newsworthy - but the idea that the theme for this trip was to visit every Buc-ee’s in the state made the pages of Southern Living. One week, five grandchildren, 36...
In today's highly competitive business environment, brands are constantly looking for ways to stand out from the crowd. One strategy that has proven successful for some brands is to become a "cult brand." Cult brands are those that have a dedicated and loyal following of...
https://youtu.be/Y8Wlu0_p4Ug The ad by Macpac showcases a humorous and absurd situation with a deadpan delivery that captures attention and creates a memorable impression. The ad also does a great job of showcasing the features and benefits of the product they are offering. Learn to develop creative...
Hagerty might not be the auto insurance company for you. For example, if you’ve got a great brand-new car that you drive every single day, you’re not going to be interested in what Hagerty offers. But among classic car collectors, Hagerty’s is a top choice...
Never give up. Because branding is about persisting. After her 8th attempt, Lizzo an artist with a Cult Brand following successfully trademarks her popular catchphrase ‘100% That Bitch’. As leaders, we can learn several important lessons from Lizzo. Persistence pays off: Lizzo failed to secure the trademark for her...
https://youtu.be/fkkrCnHVbO0 This ad is so clever! We love how it uses technology and humor to create a unique selling proposition for the brand. By placing fitness trackers on their free-range chickens and printing their step counts on the eggs, Honest Eggs Co. is not only promoting transparency but...
In our ongoing conversation about identifying existing and emerging Cult Brands, it’s impossible to ignore the giant in the room: Amazon. Founded in 1994 as an online bookstore, Amazon quickly became the world’s largest retailer. Since then they have expanded exponentially in many directions. Amazon Prime...
Over the years that we’ve been researching and assisting Cult Brands - companies like Apple, Coca-Cola, and Kohl’s - it’s become clear that there’s a reliable process for identifying organizations that have the potential to achieve Cult Brand status. It’s this process - illustrated with examples...
A few years back, I had the pleasure of meeting Victor Oviedo, one of the co-founders of the SCALE Global Summit. During our conversation, he shared an innovative idea that he, Kelly O'Connor, the CEO of SCALE Global, and Tony Hsieh had been working...
As a top business with a passion for growing your brand the right way, I wanted to share with you a recent innovation from The Home Depot that has caught my attention. The Home Depot, a household name in the home improvement industry, has launched a...