Hello, fellow brand enthusiasts! BJ Bueno here. We've all seen brands that enjoy a fiercely loyal following - brands that transcend their product or service offering and cultivate a genuine and ardent community of advocates. Ever wondered why some brands achieve this cult-like status while...
Over the years, speaking at various organizations has afforded me a unique opportunity. I've had the privilege of asking numerous leaders about the qualities that have propelled them to success. Here is a collection of some of the best ideas that have resonated with many, including...
In a world teeming with data, companies are excellent at collecting information but often struggle with its application. Neil Hoyne, Chief Strategist for Data & Measurement at Google, recently shared his view on this subject, and it's not what you'd expect. He's no fan of...
Cult branding is a marketing strategy that creates a sense of devotion and loyalty among customers. Cult brands are often seen as more than just products or services; they are lifestyle choices or symbols of status. Cult brands differ from traditional brands in several ways. First,...
How many of us have marveled at the universe of "Star Trek," exploring new worlds, seeking out new life and civilizations? But behind this iconic creation lies the incredible journey of its creator, Gene Roddenberry, filled with challenges, setbacks, and an unbreakable spirit. In the dazzling world...
Without a purpose, it’s impossible to attract passionate customers and employees because your brand has no chance of making them feel that the brand aligns with something inside of themselves. ...
🤯 Mind-blowing revelation of the day: Did you know Maslow and Frankl - two pioneers in motivation and psychology - had an enlightening friendship that changed their perspectives on human needs and motivation? 🤝 📚 Frankl, author of "Man's Search for Meaning," lived through the unimaginable...
An attractive workplace culture is critical to drawing and retaining exceptional employees, often seeking a company that aligns with their values, offers growth opportunities, and provides a supportive work environment. By cultivating such a culture, leaders can assemble a solid and successful team contributing to...
Many companies aim to become cult brands, but it’s essential to approach brand building correctly. Brands should focus on becoming their best version instead of trying to be the next big thing. This means identifying their strengths and weaknesses and listening to their customers. By doing so, brands...
🌟 Rising from humble roots in rural Mississippi, Oprah overcame countless challenges to become a force in media, aptly known as the "Queen of All Media." Her contributions range from her unforgettable talk show, her significant philanthropic efforts, and her role as a promoter of literature...