The Ad-Solute Truth: Over 50s on the Adventure of a Lifetime

Saga Holidays, a UK travel brand for people over 50, has launched a new campaign about older people’s vacation preferences. 

Here is something that jumps out about the truth of great creativity: the Saga Holidays campaign successfully challenges common stereotypes about older travelers and highlights the reality of their preferences and interests. 

Marketing teams can learn to confront stereotypes in their campaigns and present a more accurate picture of their target audience.

What stereotypes can you shatter with your marketing approach?

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