The Ad-Solute Truth:  It’s not about the things you have lost. It’s about the things you’ve found

DieHard’s use of storytelling to connect with consumers and communicate the brand’s values caught our attention. DieHard uses the story of a former United States Marine Corps sergeant who was injured in Afghanistan and went on to become a die-hard mountain climber to connect with customers and communicate the brand’s values of dependability, durability, and power. 

What stories demonstrate your brand’s most enduring attributes?

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