BJ Bueno

Successful marketing is comprised of what we know about life: If it matters, it will sell.

Speaker since 2002
$10,000 - $20,000 Per Event

What makes BJ different

With clients like Kohl’s Department Stores, Scheels, CAT, Turner Classic Movies, and LA Lakers, Bolivar J. (BJ) Bueno is in an elite class of thought leaders. A dynamic young lecturer and creative strategist, Bueno has been interviewed by CNN, USA Today, The New York Times, and CNN en Español. Bueno is the author of Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most (McGrawHill, 2012) and is the co-author of The Power of Cult Branding (Crown Business, 2002), a work that received rave reviews from leading mavens like Jack Trout, Al Ries, Jay Conrad Levinson, and Jeffrey Fox.

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He is also the author of the handbook, Cult Branding Workbook, as well as Why We Talk: The Truth Behind Word-of-Mouth. BJ has built a reputation based on his insight and expertise into building brands. He founded and operated his own successful advertising agency before becoming a partner in Nonbox, a national agency. In 2006, Bueno founded The Cult Branding Company as the premiere brand loyalty research consultancy, serving major retailers and other national and international brands. As a board member of the Retail Advertising & Marketing Association (RAMA) and a member of the Chief Marketing Officers board of international retailers, BJ advises companies like Target, Wal-Mart, Washington Mutual, Toys-R-Us and Kohl’s in their retail, advertising and marketing efforts. He was born to a missionary family in Santiago, Dominican Republic, and he grew up in places like Bolivia and Peru.

How does a nine-year-old boy pass the time camped in the high peaks of Peru? “Read books and learn magic,” Bueno reveals. While others his age were playing baseball and going to school, he was mastering the secrets of the world’s greatest magicians and pouring over the work of brilliant minds like Carl Jung, Abraham Maslow, and Joseph Campbell. His passion and love for the art of illusion was evident to anyone who saw him perform, and by 17, his exploration of the mysteries of the unknown led him into marketing and advertising.

As a perpetual student of the mind, BJ began exploring new ways of blending the fields of humanistic psychology, comparative mythology, history, religion, and psychiatry into his masterful discipline of consumer marketing and advertising. By age 23, he had delivered keynote speeches to the Harvard Business School, Fortune 500 companies, and top universities throughout the world.

Gain Wisdom. Create Action.

Speaking Topics Include:

The Seven Golden Rules of Cult Branding

The 7 Golden Rules of Cult Branding

Cult Brands create emotional experiences that lead to feelings of belonging. We’ve identified seven core rules that guide all Cult Brands. These rules are the fundamental tenets that all Cult Brands consciously or instinctively follow as they do business. Keeping these rules in mind makes it easier to decide how to grow your business and foster loyalty.

How to Build Customer Loyalty in The Age of Skeptics

How to Build Customer Loyalty in The Age of Skeptics

Even companies that claim to be customer-obsessed usually think of customer-obsession only in terms of how it can maximize ROI and increase the bottom line. It’s more of an obsession with the customers’ wallets than the customers themselves. They rarely care about making the customer experience the best it can be. Instead, they only concern themselves with being a bit better than the competition, so that the customer is more likely to spend money at the “better” experience.

A Crash Course in Brand Loyalty

A Crash Course in Brand Loyalty

The truth is that most businesses struggle to build brand loyalty. In fact, many executives at large corporations don’t even believe that building brand loyalty is possible, opting instead to exclusively focus on driving the next transaction. In our experience working with major national brands as well as independent retailers, building brand loyalty is most certainly possible.

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Learn from the people who wrote the book on Cult Branding … literally

The first book to explore Cult Branding. Learn the seven golden rules all Cult Brands follow. Harness the power of Cult Branding to avoid blowing a fortune on advertising.
What does it take to develop a customer-centered marketing program? Discover all the tools you need to manage a customer-obsessed brand.
Word of Mouth isn’t new: it’s just an amplified version of what we’ve always done. Learn how to go beyond attention grabbing tactics and encourage authentic raves and word of mouth.

Available Virtual and In-Person

  • Keynote Speaker

  • Conventions

  • Corporate Functions

  • Motivational Speaker

  • Business Meetings

  • Corporate Retreats

  • Corporate Speaker

  • Tradeshows

  • Brainstorming Sessions

Watch our Keynote

BJ Bueno respect and understand what so many strategists miss: before we can be experts on products, sales, or the market, we must first be experts on human nature. They have a proven track record of building healthy, sustainable businesses for some of the best brands in the world.

Bert Jacobs Chief Executive Optimist, The Life is good Company

Trusted By

  • Los Angeles Lakers
  • Hagerty
  • Coca-Cola
  • Turner Classic Movies
  • Zappos
  • Apple
  • Scheels
  • Jimmy Buffett
  • IBM
  • Harvard Business School
  • Life is Good
  • Kohl's
Request Free Proposal