BJ Bueno
Successful marketing is comprised of what we know about life: If it matters, it will sell.
Speaker since 2002$10,000 - $20,000 Per Event
What makes BJ different
With clients like Kohl’s Department Stores, Scheels, CAT, Turner Classic Movies, and LA Lakers, Bolivar J. (BJ) Bueno is in an elite class of thought leaders. A dynamic young lecturer and creative strategist, Bueno has been interviewed by CNN, USA Today, The New York Times, and CNN en Español. Bueno is the author of Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most (McGrawHill, 2012) and is the co-author of The Power of Cult Branding (Crown Business, 2002), a work that received rave reviews from leading mavens like Jack Trout, Al Ries, Jay Conrad Levinson, and Jeffrey Fox.
He is also the author of the handbook, Cult Branding Workbook, as well as Why We Talk: The Truth
Behind Word-of-Mouth. BJ has built a reputation based on his insight and expertise into building brands.
He founded and operated his own successful advertising agency before becoming a partner in Nonbox, a
national agency. In 2006, Bueno founded The Cult Branding Company as the premiere brand loyalty
research consultancy, serving major retailers and other national and international brands. As a board
member of the Retail Advertising & Marketing Association (RAMA) and a member of the Chief Marketing
Officers board of international retailers, BJ advises companies like Target, Wal-Mart, Washington Mutual,
Toys-R-Us and Kohl’s in their retail, advertising and marketing efforts. He was born to a missionary family
in Santiago, Dominican Republic, and he grew up in places like Bolivia and Peru.
How does a nine-year-old boy pass the time camped in the high peaks of Peru? “Read books and learn
magic,” Bueno reveals. While others his age were playing baseball and going to school, he was mastering
the secrets of the world’s greatest magicians and pouring over the work of brilliant minds like Carl Jung,
Abraham Maslow, and Joseph Campbell. His passion and love for the art of illusion was evident to
anyone who saw him perform, and by 17, his exploration of the mysteries of the unknown led him into
marketing and advertising.
As a perpetual student of the mind, BJ began exploring new ways of blending the fields of humanistic
psychology, comparative mythology, history, religion, and psychiatry into his masterful discipline of
consumer marketing and advertising. By age 23, he had delivered keynote speeches to the Harvard
Business School, Fortune 500 companies, and top universities throughout the world.
Gain Wisdom. Create Action.
Speaking Topics Include:
The 7 Golden Rules of Cult Branding
Cult Brands create emotional experiences that lead to feelings of belonging. We’ve identified seven core rules that guide all Cult Brands. These rules are the fundamental tenets that all Cult Brands consciously or instinctively follow as they do business. Keeping these rules in mind makes it easier to decide how to grow your business and foster loyalty.
How to Build Customer Loyalty in The Age of Skeptics
Even companies that claim to be customer-obsessed usually think of customer-obsession only in terms of how it can maximize ROI and increase the bottom line. It’s more of an obsession with the customers’ wallets than the customers themselves. They rarely care about making the customer experience the best it can be. Instead, they only concern themselves with being a bit better than the competition, so that the customer is more likely to spend money at the “better” experience.
A Crash Course in Brand Loyalty
The truth is that most businesses struggle to build brand loyalty. In fact, many executives at large corporations don’t even believe that building brand loyalty is possible, opting instead to exclusively focus on driving the next transaction. In our experience working with major national brands as well as independent retailers, building brand loyalty is most certainly possible.
