BJ and his team at The Cult Branding Company respect and understand what so many strategists miss: Before we can be experts on product or sales or the market, we must first be experts in human nature. The Cult Branding team is not playing with academic exercises. They are working in the real world, and they have a proven track record of building healthy, sustainable businesses for some of the best brands in the world.
We believe our best years lie ahead, but we need stronger, clearer guidelines for decision making. That's why we've chosen to work with The Cult Branding Company.
Bert Jacobs
Chief Executive Optimist, The Life is good Company