Brand Equity can be defined as the commercial value that derives from consumer perception of the brand name of a particular product or service, in other words, the value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Think Apple’s new iPhone X price starting at $1000 compared to a generic smartphone.
For the great enemy of truth is very often not the lie—deliberate, contrived, and dishonest—but the myth—persistent, persuasive, and unrealistic. Too often we hold fast to the cliches of our forebears. We subject all facts to a prefabricated set of interpretations. We enjoy the comfort of opinion without the discomfort of thought.
—John F. Kennedy, Yale University Commencement, June 11, 1962
Leadership is not so much about technique and methods as it is about opening the heart. Leadership is about inspiration—of oneself and of others. Great leadership is about human experiences, not processes. Leadership is not a formula or a program, it is a human activity that comes from the heart and considers the hearts of others. It is an attitude, not a routine.
—Lance Secretan, Industry Week, 1998
When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.
—Dale Carnegie, How to Win Friends and Influence People
A Brand Lover hugs a 16,000-gallon saltwater fish aquarium at a Scheels store in Springfield, IL.
Steve M. Scheel, CEO of Scheels, and a few associates were recently featured in the Fargo INC! article “HOW TO BUILD A BUSINESS THAT WILL LAST, THE SCHEELS WAY.”
What does it take to make a 115-year-old company a great place to work and shop?
Scheels’ success can be tied back to the exceptional people who approach their job EVERY DAY as “owners” with Purpose, Pride, Passion, Personality, and Performance.
Any leader can learn from the Scheels Team. Click the link here to read the full article.
“Choose a job that you love and you’ll never work a day in your life.” I think we’ve all heard that before. But, I think it’s bullshit. I love cooking, owning restaurants, and working with people every day. But, it’s very difficult at times. It’s long hours standing on your feet, doing repetitive tasks. It’s late nights and early mornings. It’s being behind the scenes. And, it’s a thankless job sometimes. But, it’s something that I truly love. It’s something that brings me happiness every day and it’s a happiness that I can share.
We assert that nothing has been accomplished without interest on the part of the actors; and—if interest be called passion, inasmuch as the whole individuality, to the neglect of all other actual or possible interests and claims, is devoted to an object with every fibre of volition, concentration all its desires and powers upon it—we may affirm absolutely that nothing great in the World has been accomplished without passion.
A great leader’s courage to fulfill his vision comes from passion, not position.