Again, it is well that you should often leave off work and take a little relaxation, because, when you come back to it you are a better judge; for sitting too close at work may greatly deceive you. Again, it is good to retire to a distance because the work looks smaller and your eye takes in more of it at a glance and sees more easily the discords or disproportion in the limbs and colours of the objects.Leonardo Da Vinci1
When things are busy or stressful, it’s easy to get caught up in the doing and lose perspective. And, when you lose perspective, it’s hard to connect your day-to-day actions with what you desire over the long-term
Here are three ways taking a break can help you achieve long-term success.
Achieving your company’s vision requires having everyone in the organization working towards achieving that goal. Here are ten ways to inspire people in your organization on the way to achieving your company’s vision.
If we stand here now and look back into the mists of time to the very first days of human commerce we’ll discover that business owners have always wanted the answer to a single question: what makes consumers act the way they do?
One of the factors that drive consumer behavior, consciously or otherwise, is meeting individual needs. You’re familiar with Maslow’s hierarchy of needs, the model that tells us that we are all in possession of certain innate needs that must be met in order for us to enjoy optimal physical and psychological health.
Our approach to understanding customers is founded on what we call the Brand DNA. Brand DNA is the root of developing all long-term strategies and short-term tactics. The Brand DNA consists of three interlocking parts:
Why are we drawn into stories about adventures? What is our fascination with journeys traveled by characters like Harry Potter or Katniss Everdeen or Washington crossing the Delaware or the fabulously named Rough Riders?
Mythology expert Joseph Campbell tells us that these adventures are all part of the hero’s journey—a schema laid out in his ground-breaking book The Hero with a Thousand Faces. The heroic quest predates written language and its primary structure can help guide teams through massive changes. This story structure is all but hardwired into the human brain: We tell stories this way because stories that follow this pattern release transformative psychological power.
When you visualize daily, you align your thoughts and feelings with your vision. This makes it easier to maintain the motivation you need to continue taking the necessary actions.Hal Elrod, The Miracle Morning
Developing a vision creates energy and momentum in a company.
But, that energy usually fades over time. The pressure of the now takes over. The vision becomes something that will happen in the distant future.
The vision loses the power it was designed to have: create a passion to motivate you through anything in service of the better future you want.
A company’s purpose flows expressly from its heritage and leads directly to its values.James H. Gilmore and B. Joseph Pine III, Authenticity
A brand is a living entity with three elements: vision, culture, and customer. Leadership creates a vision that inspires employees whose behaviors—through direct interaction and marketing— translate your brand to your customers. These elements influence each other and collectively create a perception of the company. That perception is the brand.
Underlying all three of these elements is your purpose: what your brand stands for beyond profits. A purpose is why you exist.