The Ad-Solute Truth: Powerful Sustainability Message Behind Nescafé’s Super Bowl Commercial

By showcasing the different ways in which the coffee jars can be reused, Nescafé is promoting the idea of repurposing and reducing waste. This can be an inspiration for other brands to think creatively about how they can encourage customers to reuse and repurpose their products.  In what ways can you encourage your customers to use and reuse your products?

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