“Lessons from the Ice: How Apple Canada’s Commercial Skated into the Hearts of Canadians”

The Apple Canada commercial featuring PK Subban and Joe Thornton is a great example of how brands can leverage the power of sports to connect with their audience. Here are a few things that Brand Builders can learn from this commercial:

Know your audience: Apple Canada clearly understands its Canadian audience’s love for hockey and uses this insight to create a memorable and relatable commercial. By featuring two popular hockey players in the ad, the brand connects with its audience on an emotional level and creates a sense of shared identity.

Collaborate with influencers: The use of high-profile sports influencers like PK Subban and Joe Thornton is an excellent way to add credibility to your brand and create a stronger connection with your target audience. Working with influencers who have a large following in your target market can help you reach new customers and build trust with your existing customers.

Highlight product features: The commercial also showcases the new features of the iPhone, including its water resistance, camera capabilities, and A14 Bionic chip. Brand Builders can learn from this and should ensure that their marketing efforts highlight their products’ unique features and how they can improve their customers’ lives.

Focus on storytelling: The commercial’s creative storytelling approach is another insight that you can take from this ad. By weaving a narrative that features humor, emotion, and a compelling message, the ad becomes more memorable and impactful. You should aim to tell a story that resonates with your audience and aligns with your brand.

Marketing teams can learn from Apple Canada’s commercial that using relatable influencers, highlighting product features, and focusing on storytelling can help build an emotional connection with your audience and make your brand more memorable.

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