Business decisions have always balanced three ingredients: gut, guesswork, and a little hope that the data you pulled from five different places is still relevant.
That’s starting to change.
With Google’s new location intelligence tools, we can finally bridge the gap between intuition and insight, turning what used to feel like educated guessing into informed strategy.
Imagine having:
• Real data from 250+ million global locations, updated every month
• Access to 300+ business types across 70 characteristics
• The ability to blend this with your own data securely, in your own space
• And tools you already know how to use, like BigQuery
Now think about what that means for your next move:
• Counting nearby restaurants, bars, and attractions to understand community vitality
• Seeing what’s working in similar markets and discovering why
• Understanding your competitive landscape, not just who’s there, but how they perform and what customers actually value
We’ve always said that a great strategy starts with great empathy, understanding how people live, move, and connect. Tools like this help turn that empathy into precision.
Because when you understand where your customers are, you’re one step closer to understanding who they are.
We got an early look at the demo here: https://mapsplatform.google.com/demos/places-insights/
Have a great day ahead!