We now have the clearest evidence to date that attention drives brand outcomesāand the implications for digital strategy are huge. In the largest study of its kind, Lumen Research, Havas Media Network, and Brand Metrics analyzed 9,000 brand lift studies to explore the link between attention...
Iāve always been fascinated by magic. Working alongside some of the worldās top magicians, Iāve seen firsthand how a well-executed trick doesnāt just fool peopleāit changes their perspective. Thatās what real magic is: not just deception, but expanding what someone believes is possible. I still marvel...
What makes a truly great customer experience? Is it the quality of the product, the efficiency of service, or something more? Danny Meyer, founder of Shake Shack, Union Square Cafe, and Gramercy Tavern, has built his career around a simple yet profound truth: The real magic of a...
Many brands have turned to cost-cutting measures in a fiercely competitive landscape to safeguard their margins. From shifting to cheaper materials to reducing the quality of finishes, these adjustments are often framed as necessary responses to inflation and global supply chain disruptions. But CEOs need...
In a world where trust is scarce and loyalty fleeting, brands that succeed are those that go beyond transactions to build thriving communities. For CEOs aiming to future-proof their organizations, investing in community-building is no longer optional; it is a necessity. The community lies at the...
Gratitude is a powerful motivator. Employees who feel appreciated are more engaged, productive, and committed to their work. As a leader, expressing gratitude isn't just a nice gestureāitās a vital part of fostering a positive, productive culture. Here are five effective ways to show your...
In today's fast-paced business environment, the rate of change is accelerating at an unprecedented pace. For CEOs and executive leaders, this presents both a challenge and an opportunity: How do you lead teams that are not only adaptive but also feel uniquely valued and engaged? Here are key...
https://youtube.com/shorts/BGWFV4GwZPI?feature=share Avoiding micromanagement is crucial for fostering a productive, innovative, and satisfied team. Here are eleven strategies to help managers step back and allow their teams to thrive. 1. Practice Delegating: Assign tasks based on team members' strengths and allow them to take full responsibility for their...
Trust is indeed the secret ingredient for successful leadership. Research consistently highlights its pivotal role in creating high-performing teams and fostering an environment where employees feel valued and motivated. Building Trust in Teams: Trust is essential for team performance. Studies, including Googleās Project Aristotle, reveal that...
The 2024 Gallup State of the Global Workplace report is in, and it highlights a pressing issue: Widespread burnout. This problem is not just personal. It is affecting entire organizations. Key Findings Rising Stress Levels: Over the past decade, stress, sadness, anxiety, anger, and worry among employees have surged...