A long time ago, we started telling stories. Before we had words, we painted our stories on cave walls. Stories helped us make sense of the world before we could explain it. They still do. Weāve been obsessed with stories ever sinceānot just for entertainment but for survival, meaning,...
Iāve spent years helping brands build communities. And Iāve seen time and again that the brands winning today arenāt the loudestātheyāre the ones that become part of culture. One of the most powerful recent examples I came across didnāt involve a real spokesperson or influencer.. It involved an...
If youāve spent any time analyzing business performance, youāve likely encountered the Pareto Principleāalso known as the 80/20 rule. Named after Italian economist Vilfredo Pareto, this principle suggests that roughly 80% of outcomes come from 20% of causes. In branding and business strategy, this insight can...
Costco (NASDAQ: COST) just released its latest earnings report, and memberships are booming. Costco now has 78.4 million paid memberships, a 6.8% increase from last year, with an impressive 93% renewal rate in the U.S. and Canadaāeven after a price hike in September.Ā Thatās brand loyalty at...
Customer loyalty isnāt what it used to be. The old days of punch cards and generic rewards are fading, replaced by something far more powerful: AI-driven personalization. Brands like Spotify, Starbucks, and Sephora have mastered the art of knowing their customersāsometimes better than customers know themselves. When a brand...
Customer loyalty isnāt accidentalāitās the result of deliberate strategies that build trust, emotional connections, and exceptional experiences. Amazon, Netflix, and Apple, three of the most beloved brands, each take a different approach but share key principles: customer obsession, personalization, and brand identity. Amazon: The Power of...
We all get stuck. It doesnāt matter how smart, experienced, or successful we areāthere comes a time when the ideas stop flowing, the path forward isnāt clear, or motivation just dries up. And when that happens, frustration sets in. Adam Alter, in The Anatomy of a...
What makes a truly great customer experience? Is it the quality of the product, the efficiency of service, or something more? Danny Meyer, founder of Shake Shack, Union Square Cafe, and Gramercy Tavern, has built his career around a simple yet profound truth: The real magic of a...
Many brands have turned to cost-cutting measures in a fiercely competitive landscape to safeguard their margins. From shifting to cheaper materials to reducing the quality of finishes, these adjustments are often framed as necessary responses to inflation and global supply chain disruptions. But CEOs need...
For years, marketers have been hooked on performance marketingāpouring budgets into activation tactics like paid search, lead gen, and retargeting. The promise? Quick wins, instant ROI, and a never-ending stream of leads. But hereās the truth: That gold rush is over. The Problem with Over-Reliance on Activation Performance marketing...