Marketing

In July 1970, American Top 40 was born - dominating the radio airwaves for decades and cementing Billboard Magazine’s iconic charts as the relevant metric for the industry. Just last month, they launched the “The K-Billboard Awards” to celebrate the accomplishments of K-Pop artists.  K-Pop is...

https://youtu.be/GXdaC_AiPaI Loyal customers consistently do business with their preferred brands, often without evaluating convenience or pricing factors. These loyal customers are also more likely to tell their friends and family about the brand (called word of mouth), creating a low-cost stream of new customers. Given these valuable...