Have you ever shared your Netflix password? For many people, the answer to this question is undoubted yes. Parents, sweethearts, and friends often share Netflix passwords to allow their favorite people to watch movies & shows.Ā And Netflix has had enough. New rules regarding how passwords...
https://m.youtube.com/watch?v=0kTP10EVyUQ Saga Holidays, a UK travel brand for people over 50, has launched a new campaign about older people's vacation preferences. Here is something that jumps out about the truth of great creativity: the Saga Holidays campaign successfully challenges common stereotypes about older travelers and highlights the...
Another day, another headline about a massive security breach. This time, itās T-Mobile in the spotlight. The worldās second largest wireless carrier has been hit again - the fifth incident in which customer data has been accessed illegally or otherwise violated in since 2018. Five breaches...
https://youtu.be/9sBHVn5bP_Y Ikea's new ad campaign highlights the relationship between our homes and our well-being. The ad features a little boy and a large, hairy troll who turns out to be not so scary after all. When the boy offers an Ikea lamp to brighten up the...
So there you are, driving your car to the next client meeting when suddenly that dreaded TPMS warning light comes on. Something is definitely wrong with your tire and you need to deal with it fast. Or maybe this is the play-at-home version of the...
https://youtu.be/OpdufvxMKeM DieHard's use of storytelling to connect with consumers and communicate the brand's values caught our attention. DieHard uses the story of a former United States Marine Corps sergeant who was injured in Afghanistan and went on to become a die-hard mountain climber to connect with...
https://www.youtube.com/embed/t2n0ykn4AKw We all can learn from Apple's approach to combining practical product demonstrations with entertaining advertising. They create ads that effectively showcase their product's features while engaging and entertaining the audience. In this ad, Apple features unique and attention-grabbing elements to make the product stand out and...
Thereās an exercise I use to help developing marketing teams build their skill set. Itās based on the experience so many of you have already gone through in real life: you carefully & thoughtfully create a campaign to achieve a number of specific brand goals,...
āDo what you do so well that they will want to see it again and bring their friends.ā ā Walt Disney Great brands must cultivate customer loyalty to stand out from the competition. One way to do this is by building trust and creating a sense of...
Most people canāt recall the strategy of the company they work for. Harvard Business Review was pulling no punches in its recent article explaining the necessity of having your entire team - from the leadership right down to the front line - aware of the...