Marketing

10 Jan

Hey there, business visionaries.  In today's world, where consumers are more informed and selective than ever, the challenge for CEOs and CMOs is truly understanding this sophisticated audience.  Your first crucial step in this mission?  Accurate and insightful customer profiling. With the modern digital landscape offering abundant customer data,...

11:33 / AI / Artificial Intelligence / Branding / Cult Branding / Cult Marketing / Marketing / Strategy
18 Oct

https://youtu.be/VcJQIl8EN-8 For decades, marketers have been preoccupied with finding the true pathways to customer loyalty. This article aims to clarify the psychological drivers and social processes underlying customer loyalty through the lens of brand communities. We’ll look at different perspectives from developmental and social psychology to uncover...

14:21 / Marketing
14 Aug

Many companies aim to become cult brands, but it’s essential to approach brand building correctly. Brands should focus on becoming their best version instead of trying to be the next big thing.  This means identifying their strengths and weaknesses and listening to their customers. By doing so, brands...

11:38 / Branding / Marketing