Hi Brand Builders, During my 5 years working with the Kohl’s team, we transformed the brand from $8 billion to $18 billion in revenue by leveraging Big Data. At the heart of our strategy was a simple yet powerful idea: We want to wow our customers and understand...
https://youtu.be/4kcHtwktaI8?si=8D3hKFzVxmCgkpAj My journey through Brand Modeling, examining how giants like Harley-Davidson Motor Company and Apple have become market leaders, has underscored the undeniable value of customer-centricity. When customers genuinely feel valued, their loyalty to your brand intensifies. This loyalty is not just about repeat purchases; It turns customers into...
Pick a strategy, any strategy. I love card magic and difficult slights of hand. It is not easy to make something like a card trick look like magic, but it can happen with hard work and perfect practice. The same is true for marketing ideas. When executed with insight...
In today's saturated market, creating a brand that resonates deeply with consumers is more challenging and crucial than ever. One of the most effective strategies for achieving this is using Jungian archetypes in brand storytelling. Carl Jung's theory of archetypes posits that certain symbols and themes are...
In the ever-evolving customer experience landscape, businesses increasingly turn towards design thinking to enhance customer interaction. This approach prioritizes empathy, creativity, and a deep understanding of customer needs, leading to more tailored and impactful experiences. Nordstrom's Innovative Approach Nordstrom, a leader in customer service, embraced design thinking in...
In the dynamic world of retail, Costco's latest announcement of opening 31 new locations in 2024, including about 24 in the United States and a significant new warehouse in China, is a bold statement of confidence and growth. This move, coming off a strong quarter with...
Hey there, business visionaries. In today's world, where consumers are more informed and selective than ever, the challenge for CEOs and CMOs is truly understanding this sophisticated audience. Your first crucial step in this mission? Accurate and insightful customer profiling. With the modern digital landscape offering abundant customer data,...
In the ever-evolving digital era of 2024, the significance of word-of-mouth marketing has never been more crucial. Amidst the deluge of advertisements and information, this marketing approach is pivotal for brand success, as demonstrated by cult brands like Apple, Disney, and Supreme. Drawing inspiration from successful...
https://www.youtube.com/watch?v=Wdjh81uH6FU I just took a deep dive into the world of Mr. Beast, and guess what? This YouTube sensation is more than just entertainment – he's a treasure trove of lessons for brands. While the world of YouTube might seem distant from the boardroom, the strategies and principles...
A few years back, I had the honor of being the keynote speaker at The Coca-Cola Company- executive luncheon. It was about unveiling a fun-fizzed campaign we brewed for 7-Eleven, shining the spotlight on the iconic Slurpee. Amidst a crowded frozen drink scene, Slurpee stood out...