Every business exists to create valueâfor customers, employees, and stakeholdersâbut lasting value isnât built on transactions. Itâs rooted in deep, emotional connections with customers. Customer loyalty drives short-term wins through repeat business and advocacy, but its real power lies in the long game. Loyal customers stick...
As a leader, navigating the evolving landscape of advertising can be a daunting task. The recent findings from the Profit Ability 2 study offer critical insights into how advertising remains a profitable growth driver, albeit with nuances shaped by sector, scale, efficiency, and time. Let's dive into...
Preppy cult brands such as Stanley, Bogg Bags, and Kendra Scott have mastered the art of captivating female consumers. These brands go beyond selling productsâthey sell a lifestyle. By blending style and function, theyâve turned everyday items into coveted status symbols. Consider the sleek practicality of...
From one dude to another, have you heard the tale of DUDE Wipes? This brand is making wavesâclean ones, of courseâand their story is spreading far and wide. Itâs a testament to just how powerful word-of-mouth marketing can be. A buddy recently raved about DUDE Wipes,...
After 25 incredible years consulting with retail giants like Kohlâs, Walmart, and Scheels, Iâve grown to deeply appreciate the ever-changing, dynamic world of retail marketing. Few industries challenge you like retail does, pushing you to think fast, adapt faster, and innovate constantly. In retail, marketing isnât...
Creating a new brand identity can transform how your organization is perceived, but it's essential to understand both its potential and its limitations. A strong identity can clearly express what your organization stands for, connect your brand to powerful images and ideas, and build equity over...
Today's leaders face a highly competitive market where standing out is more critical than ever. From the moment your customers wake up to when they fall asleep, they are exposed to countless brand messages. Every interactionâfrom checking their mail to browsing onlineâserves as a touchpoint...
The artwork featured by Heidi Cody, titled "American Alphabet," demonstrates how our brains can recognize consumer brands just by seeing one of the letters from their visual identity. This piece cleverly highlights how deeply embedded brand elements can be. Codyâs artwork exemplifies the idea that visual identity...
When it comes to branding, there is more to visual identity than meets the eyeâliterally. The science of perception reveals that the brain processes certain sensory inputs more quickly and efficiently than others. This insight is crucial for brands seeking to make a lasting impression...
Branding is a multifaceted discipline, but at its core, it hinges on recognition. When we think about brands, the first things that come to mind are often the visual elementsâlogos, colors, and symbols. This isnât by accident; it's the result of meticulous design and strategy. Visual identity plays...