Marketing

18 Feb

The conversation around AI in business often centers on automation and efficiency. But for cult brands, AI isn’t about replacing human connection—it’s about enhancing it. AI’s Role in Customer Engagement & Brand Trust A McKinsey study found that AI-powered personalization leads to a 200% increase in conversion...

09:02 / Artificial Intelligence / Cult Branding / Cult Marketing / Customers First / Marketing / Strategy
16 Feb

Every CEO knows that crises are inevitable.  Economic downturns, supply chain failures, or PR missteps can threaten even the strongest brands.  However, cult brands don’t just survive crises—they emerge stronger. The Power of Brand Community in Crisis Management A Forrester study found that 84% of cult-brand customers would forgive...

10:05 / Branding / Cult Branding / Cult Marketing / Marketing / Strategy
11 Feb

In the early 2000s, the cooler industry was stagnant.  Most products were seen as functional, disposable, and indistinguishable from one another. YETI, founded in 2006 by two Texas brothers, entered this crowded market not by competing on price—but by redefining what a cooler could mean. Instead of positioning...

11:30 / Branding / Cult Branding / Marketing
14 Jan

In today’s hyper-competitive marketplace, CEOs face a confluence of challenges:  Rapid digital transformation, economic volatility, and ever-evolving customer expectations.  Traditional branding efforts focused on visibility and reach are no longer sufficient in such an environment.  CEOs must adopt strategies that forge deep emotional connections to build enduring brands—enter...

10:00 / Branding / Cult Branding / Cult Marketing / Marketing