Every marketing company has the answer. But, solutions to marketing problems arenât simple 2+2=4 answers. Solutions to marketing problems can be like learning actingâSanford Meisner, one of the greatest acting teachers of the 20th century, would sometimes expel students from his class, not because they were...
Last night I gazed into my psychic crystal ball and discovered a popular trend: creating new names, words, and phrases to describe things that we already have words to describe. Itâs as if the old words have lost their meaning and we need to give...
Know Thyself The first cardinal rule of becoming a therapist is Know Thyself. Therapists-in-training will spend countless hours in the classroom learning fundamental theories of the mind and will spend years under supervised practice learning how to master the art of therapy. Yet entering in oneâs own personal...
Almost every company is doing something they shouldnât be. Nothing akin to the deceptive practices of Enron, but something that in someway hurts or dilutes the value of the brand. When Steve Jobs returned to Apple he encountered more products than Shiva could juggle. In Inside...
Ah, laughter, the timeless elixir for the soul. Passengers, taking a Southwest Airlines flight for the first time, are graciously taken aback by the flight crewâs lighthearted sense of humor. Compared to other commercial airlines whose stewards and stewardesses are dressed to the nines, with perfectly...