If your brand disappeared tomorrow, would anyone really miss it? Thatâs the uncomfortable question most companies avoid. And yet, itâs the line that separates ordinary brands from Cult Brands. In The Cult Branding Workbook, we make a critical distinction: most products succeed by being reliable, accessible, and...
I canât think of a more special breed of people than creatives. Every time a creative pitches a bold campaign, challenges the status quo, or takes a big risk, theyâre standing exposed in front of thousands of consumers, peers, shareholders, and competitors. And yet, they keep doing...
âI once asked a truly great chef how he got to be so good. He said, âItâs all in the recovery. How you correct your mistakes.âââBilly Joel, And So It Goes Thereâs a quiet brilliance in that quote from Billy Joelâs new documentary. Itâs not about...
Reclaim the Inner ChildPlay. Create. Touch the parts of you untouched by judgment. Life becomes dull when you abandon the one who still dreams. Pick up a brush, a journal, a guitar, anything that brings wonder back to your fingertips. Confront the ShadowDonât look away. Turn...
In Cult Brands, leadership isnât just about strategy, operations, or profit.Itâs about creating clarity, especially when it comes to the customer. As the Cult Branding Workbook puts it: âEach team member must clearly understand how he or she contributes to the customerâs experience.â This one sentence captures what...
What if weâve misunderstood inspiration all along? What if inspiration isnât something we summon, but something that summons us? A Scientific Look at Inspiration Psychologists Todd Thrash and Andrew Elliot have studied inspiration in depth. They found it isnât randomâit follows a consistent psychological pattern composed of three...
Over a decade ago, we had the chance to work with Jeanie Buss during a crucial moment in Lakers history. Even then, it was obviousâJeanie wasnât just running a team. She was building something far deeper: a living legacy. Now, with the news of the Lakersâ...
Weâve entered a marketing era obsessed with optimization. Media teams are targeting down to the decimal. Audience segments are sliced to the molecule. Programmatic budgets are tweaked daily to squeeze out fractional gains in click-through rates and conversion metrics. And yet, amid all this precision, we continue...
Iâve always been fascinated by magic. Working alongside some of the worldâs top magicians, Iâve seen firsthand how a well-executed trick doesnât just fool peopleâit changes their perspective. Thatâs what real magic is: not just deception, but expanding what someone believes is possible. I still marvel...
In todayâs workplace, retaining top talent is more challenging than ever. High turnover and the âGreat Resignationâ have left many companies scrambling to keep employees engaged. However, some brandsâGoogle, Zappos, and Patagoniaâhave cracked the code on employee loyalty. Whatâs their secret? They create cultures where people genuinely want to...