As the year comes to a close, we want to say a special thank you to Brian Beitler and Mckeel Hagerty for their contributions to the Cult Branding blog. We also want to thank Tom Grimes, Marcus Thornton, and Tony Hsieh for many great discussions...
Google âHow to Say Thank Youâ and youâll get 2.18 billion results. Most are instructional. Itâs surprising that something we learned to do as children has that many search results. Somewhere in between childhood and adulthood, we forgot how to say thank you and, most importantly,...
Quickly and with haste. But what happens when you get there? Thanksgiving is our favorite holiday. It gives us an opportunity to connect with the power of gratitude. Dr. Andrew Weil recommends considering each day what went well and why as an antidote to our chaotic world...
"Before I can tell you the story, you have to try the shot." - Fred Mossler Co-Founder Zappos. You mean the one with the scorpion in it? "Yeah and you should shoot it together, you definitely don't want to eat the scorpion alone." - Fred "BJ, The Scorpion...
âThe best way to capture moments is to pay attention. This is how we cultivate mindfulness. Mindfulness means being awake. It means knowing what you are doing.â Jon Kabat-Zinn The truth is that many of us spend most of our time in the office. Think about how...
A brand becomes stronger when you narrow the focus. Al Ries and Laura Ries, The 22 Immutable Laws of Branding. Keeping a brand on course is one of the most critical and difficult challenges executives face. A narrow brand focus will help keep your brand aligned with your...
How often do you daydream or even allow yourself to get bored? It turns out thereâs a lot of value in letting our minds wander. Daniel Goleman calls this âopen awarenessâ and says when our minds wander weâre free to constructively envision our futureâessential for planning and...
âI have no special talents. I am only passionately curious.â Albert Einstein Continuously learning is how you will stay relevant at any level of an organization. Consider stepping outside of your comfort zone, diversifying your areas of knowledge and establishing rituals and habits that support learning. Lifelong...
âWould you tell me, please, which way I ought to go from here?â âThat depends a good deal on where you want to get to,â said the Cat. âI donât much care whereââ said Alice. âThen it doesnât matter which way you go,â said the Cat. ââso long as I get somewhere,ââAlice added as an explanation. âOh, youâre sure to do that,â said the Cat, âif you only walk long enough.â Lewis Carroll, Alice in WonderlandOrganizations that last know where theyâre going. They know how they want people to perceive their business and they know what they want to achieve.
In short, they have a strong vision.
Creating a strong vision is a key to long-term success: it gives you clarity on what you should and shouldnât do for the continuing health and prosperity of the company.
The vision, however, is only one of the keys to success, you must also have a purpose that drives the vision; and, you must have missions, strategies, and tactics to achieve your vision.