Marketers love dashboards.We track journey stages, conversion paths, brand scores, and behavioral funnels.We slice, segment, and analyze until the numbers sparkle. But before any of that matters, thereâs one truth every leader needs to face:If your employees arenât energized, aligned, and proud of the brand they...
âThe biggest assumption humans make is that everyone sees life the way we do.â â Don Miguel Ruiz, The Four Agreements This one line may change the way you lead more than any management book ever will. It reminds you that as a leader, you often assume...
For as long as Iâve been in marketing, Iâve heard the same warning: media is fragmenting. Every new platform, app, and device supposedly splits audience attention into smaller and smaller pieces. But when I look at the data and at real human behavior, I see something...
âCreativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.â â George Lois In Search of Creativity Albert Einstein said, âImagination is more important than knowledge.â Imagination and the creative impulse have a way of alchemically transforming problems into new solutions and...
Your marketing can promise the moon, but if your people canât deliver it, the brand breaks. Every CEO Iâve worked with who built a cult brand started by aligning culture with the brand promise. Salesforceâs Dreamforce is a masterclass; even the volunteers feel like part of...
The customer doesnât care about your org chart. They donât separate the âmarketing experienceâ from the âoperations experience.â Itâs all the brand experience. The most effective CEOs I know break down turf wars and get the C-suite aligned around a single narrative. Hereâs how: Create a Brand Council....
AI is everywhere in the CEO conversation. The mistake I see? Treating AI like a cost-cutting tool rather than a connection-deepening tool. The cult brands donât bolt technology onto an old culture; they integrate it to make the customer feel known and valued. Top brands used...
Most companies chase the âideal customer.â They build entire campaigns around demographic precision, age ranges, income brackets, and buyer personas. But Cult Brands do the opposite. They donât narrow their audience.They open their arms. The Cult Branding Rule of Openness is simple: Cult Brands are radically inclusive....
In Cult Brands, leadership isnât just about strategy, operations, or profit.Itâs about creating clarity, especially when it comes to the customer. As the Cult Branding Workbook puts it: âEach team member must clearly understand how he or she contributes to the customerâs experience.â This one sentence captures what...
đ Hey Cult Branding famâitâs BJ Bueno again. Today, I want to talk about something we all know is powerful⊠but rarely understand deeply: word-of-mouth. Why do some brands get talked about constantlyâwhile others get ignored? Thatâs the question I set out to answer in my second book: Why...