In the course of my research into what makes customers love some brands more than others, itâs become clear that a brandâs relationship with its employees carries a significant amount of weight. One of the reasons Publix Super Markets enjoys its dominant position in the competitive grocery industry...
If I tell you when Iâm wrong, youâre more likely to trust me to be right. Shopify is widely regarded as one of the best e-commerce platforms for small business - but Shopify itself is not a small business. There are 3.7 million active Shopify stores,...
Have you heard? Phil Mickelson has sold his soul. Thatâs the news coming out of the usually relatively restrained sports section of the IndyStar, in the aftermath of the top PGA star and 16 of his colleagues choosing to participate in a non-PGA tournament. Never heard...
Obviously, thereâs a lot happening in the crypto community right now. Events are developing very rapidly, highlighting many conversations individuals and organizations need to have about the role crypto plays in their finances. Thatâs what we were talking about last week. At that time, our team was...
Crocs werenât created to be beautiful. 200 pairs of distinctively shaped, lightweight footwear were created for the 2001 Fort Lauderdale Boat Show. They sold out quickly. This was the brandâs first step to superstardom. More than 720 million pairs of Crocs have been sold since...
Jack Barker: Growth. The more brilliant people we can get working here, then the faster we can get whatever's in your head out into the world. Let me tell you a story. In 1999, Google was a little startup just like we are. And when...
âGood morning city!â
Emmet Brickowski was a construction worker, your everyday guy. He followed printed instructions on how to fit in, have everyone like him, and always be happy.
But Emmet had a greater destiny: to become a Master Builder. Master Builders donât have to follow instructions. Inspired by others, they create from whatâs inside of them.
If you donât know Emmet, you may have heard of The Lego Movie. The Lego Movie premiered in February 2014, grossing $468 million worldwide at the box office.
Perhaps the most popular corporate exercise of the last decade is creating a set of core values, those beliefs that form the foundation of the organization.
Unless this is done by the founder early on in the organizationâs lifeâ when the organization is close to a blank slateâchances are the list created by executives arenât really core values.
These lists usually end up being the way the executives think they want people to behave and not the values that are actually guiding day-to-day behavior.
At their heart, true core values are the beliefs that guide behaviors. The values become internalized to the point of habit. They guide the way people naturally react to situations.