How do you tackle an impossible brief? With culture. Let me explain with a story I love. In the late 1950s, Britain faced a fuel crisis. Petrol was rationed, and the public abandoned big cars for smaller ones. Leonard Lord, head of the British Motor Corporation, gave his team...
Most marketers think of advertising only in terms of awareness or short-term sales. But one of the most overlooked and most powerful outcomes of advertising is pricing power. A fascinating study called Advertising’s Long-Term Impact on Brand Price Elasticity Across Brands and Categories by Berk Ataman,...
From cave paintings to TikTok, storytelling has always been the way humans make sense of the world. Stories are how we connect, remember, and decide what matters. In today’s disruption era—marked by rapid technological change, economic volatility, and shifting consumer expectations—storytelling isn’t a creative luxury....
TradeStation has long been known as a platform built for serious traders. With powerful tools, a tech-first mindset, and a deep commitment to enabling active investors, it stood apart in a competitive and often noisy financial services market. Yet, as the fintech space rapidly expanded...
People often confuse insights with strategies, but they’re not the same thing. Knowing the difference is what separates breakthrough thinking from wasted effort. An insight is a revelation. It’s the “aha” moment that makes you look at the problem in a new way. Think of it...
Here’s an uncomfortable truth I’ve seen too many established brands overlook: bidding on branded keywords might be a waste of money. Back in 2012, eBay ran a fascinating experiment with economists Tom Blake, Chris Nosko, and Steve Tadelis. They shut off paid search ads in certain...
Turner Classic Movies has always been more than just a television channel. For millions of devoted fans, it’s a trusted curator of cinematic history, a warm companion, and a symbol of timeless storytelling. But even the most beloved brands must evolve. TCM faced a challenge...
Did you know The Cult Branding Company offers group workshops designed to align your team around what matters most: your customers? Sometimes, stepping outside the daily grind is exactly what leaders and their teams need to recharge, reconnect, and reimagine the future together. Our workshops immerse...
Discover How Cult Branding Can Transform Your Next Gathering Did you know you can bring The Cult Branding Company directly into your next leadership summit, association gathering, or corporate retreat? Whether you’re convening executives, managers, or cross-functional teams, we deliver unforgettable learning experiences designed to spark...
The Life is Good Company started with a t-shirt and a smile. Founded by brothers Bert and John Jacobs, this American lifestyle brand built a loyal following with simple, optimistic messages and their iconic stick figure, Jake. But even beloved brands can lose momentum. Despite a...