The secret ingredient to a sustainable enterprise is called Brand Lovers: The customers who love you the most. Brand Lovers emotionally connect with what you do and want to celebrate who you are. Their connection with your brand is so strong that they often do not consider...
Perhaps your enterprise does not have Brand Lovers like Apple or Oprah, but you have your best customers – customers who give you repeat business and may tell their friends and colleagues about your brand. So, how do you find your best customers? They often find you,...
In a world where the future seems uncertain, guiding our teams to contemplate what lies ahead is a gesture and a strategic move akin to presenting them with a treasure map. This is not merely about the tangible rewards of profits and productivity but rather about...
https://youtu.be/DqT_q7Vgiz0 From boosting brand awareness to driving sales and profitability, retail marketing isn't just about flashy ads and catchy slogans. It's a strategic endeavor that touches every aspect of your business, from the layout of your physical store to your online presence. In our newest video,...
Cult brands are not just born. They are made through strategic vision and passionate execution. This truth is vividly illustrated in the journey of the Turner Classic Movies Festival, an event that transformed classic film appreciation into a vibrant, community-driven movement. Today, we explore the remarkable case...
https://youtu.be/q1h_T-ZVCiE Unlock the secrets of marketing success with our latest video! Join us as we journey through the captivating stories of iconic brands like Starbucks, Nike, Dove, and Tesla, discovering the essence of their unparalleled marketing strategies. From Starbucks' creation of a comforting "third place" to Nike's...
Understanding and anticipating customer needs through customer analytics is not just a strategy—it is the cornerstone of personalized offerings and targeted marketing that defines market leaders today. Leveraging this data allows brands to craft experiences that are not only relevant but deeply engaging, fostering a connection...
Some of the most profitable companies and brands I work with have something in common: They find a way to put the customer first. They do this by adding the customer to the company's core values. Customer-centricity is a core value exemplified by companies like Scheels, which explicitly...
Forget just selling stuff. Today's consumers crave connection. They want to understand your brand's story and feel a sense of belonging. That's exactly what Life is Good achieved by partnering with The Cult Branding Company. In this fascinating video by SAP, we dive deep into how we leveraged big...
Welcome to the world where emotions are not just felt—they are the building blocks of powerful brand relationships. Understanding the role of emotions in brand attachment benefits brand builders aiming to create an unforgettable presence in consumers' minds and hearts. It is essential. Dive into the emotional rollercoaster...