https://youtu.be/OpdufvxMKeM DieHard's use of storytelling to connect with consumers and communicate the brand's values caught our attention. DieHard uses the story of a former United States Marine Corps sergeant who was injured in Afghanistan and went on to become a die-hard mountain climber to connect with...
As a leader of your enterprise, this process begins with you—your interest, passion, and commitment to establishing a set of values that will guide your culture through decades of growth. Taking the time to define your values, embody them, and keep them fresh and alive in...
Right now, the American public trusts businesses more than they trust the government or media. Obviously, both groups are interested in rebuilding trust with the public. What’s involved in making that happen? The Columbia Journalism Review recently hosted a panel discussion called The Objectivity Wars, which...
Back in 2014, I joined Life is good CEO Bert Jacobs on the main stage of the National Retail Federation's Big Show to illuminate the powerful effects core values can have on businesses. Core values helped Life is good build a $100 Million lifestyle brand....
If you’re the least bit interested in trust and how our ability to maintain a functional society depends on our ability to rely on other people’s willingness to abide by general cultural norms, Elon Musk provides an almost endless source of material to work with. Whether...
In the course of my research into what makes customers love some brands more than others, it’s become clear that a brand’s relationship with its employees carries a significant amount of weight. One of the reasons Publix Super Markets enjoys its dominant position in the competitive grocery industry...
If I tell you when I’m wrong, you’re more likely to trust me to be right. Shopify is widely regarded as one of the best e-commerce platforms for small business - but Shopify itself is not a small business. There are 3.7 million active Shopify stores,...
I’m blessed with healthy young children. The family’s on a road trip. You know what that means - someone always needs to use the bathroom, right away, right now. And that’s how I wound up in one of the filthiest gas station bathrooms I’ve been...
Have you heard? Phil Mickelson has sold his soul. That’s the news coming out of the usually relatively restrained sports section of the IndyStar, in the aftermath of the top PGA star and 16 of his colleagues choosing to participate in a non-PGA tournament. Never heard...
I don’t need to tell you about the many incredible things Elon Musk has already accomplished. Tesla, SpaceX, STARLINK, and The Boring Company - are all groundbreaking brands, each is operating at the frontier of possibility. Now Elon’s buying Twitter with the stated goal of making the site a more trustworthy, functioning...