đ Hey Cult Branding famâitâs BJ Bueno again. Today, I want to talk about something we all know is powerful⊠but rarely understand deeply: word-of-mouth. Why do some brands get talked about constantlyâwhile others get ignored? Thatâs the question I set out to answer in my second book: Why...
đ Hey friends, itâs BJ Bueno here. First offâwelcome to all the new readers joining our Cult Branding community! Iâm really glad youâre here. Every once in a while, I like to take it back to where this whole journey started for me: my first book,...
Hi thereâitâs me, BJ Bueno đ If youâre new hereâwelcome! Weâve had a lot of new subscribers recently, and I just wanted to take a moment to say hello and introduce myself. Iâm the founder of The Cult Branding Company and the author of a few books...
At Cult Branding, we donât chase trendsâwe decode human behavior. We seek out how people really connect with brandsâhow they form communities, foster shared identity, and create meaning. So when Google used AI to analyze over 4,700 of YouTubeâs top-performing ads, I paid close attention. Their...
This past June, YouTube CEO Neal Mohan stood onstage at Cannes Lions and reminded us that a revolution in storytelling has already happenedâweâre living in it. And if you're a marketing leader, the implications are massive. âToday, YouTube is the epicenter of culture. Not forgettable fads,...
Most brands see media strategy as logistics: channels, CPMs, impressions.But the media isnât just a delivery systemâitâs a declaration. Your media choices tell your customers who you are and what you value. Every placement, every partnership, every format sends a messageâwhether you intend it or not. And when...
Every brand wants loyal customers. But loyalty alone isnât enough to spark real growth. The brands that thriveâthe ones that become movementsâdo something more: they create evangelists. These are the customers who donât just buyâthey believe. They advocate. They bring others along for the ride. How...
Most brands spend millions chasing loyalty. But the deepest form of loyaltyâevangelismâisnât bought. Itâs earned. Cult Brands donât just attract customers. They create believers. These brands build emotional bonds so strong that customers donât just returnâthey recruit others, defend the brand, and incorporate it into their...
Over 25 years ago, I stepped away from the traditional agency world. Not because I didnât love the workâbut because I didnât love the model. I didnât want to build something that looked like every other agency. I wanted to build something with soul, and...
In a world flooded with agencies promising everything under the sun, our approach is refreshingly different. We donât believe in one-size-fits-all solutions. We donât chase awards. And weâre not here to wow you with pitch decks filled with jargon. Instead, we do something radical: we listen. Deeply....