As Chief Marketing Officers (CMOs) of established brands, it's paramount to understand the importance of data in shaping our customer strategies. Neil Hoyne, Google's Chief Measurement Strategist, unravels this mystery in his enlightening book, "Converted: The Data-Driven Way to Win Customersā Hearts." In the present digital...
https://youtu.be/asKvPLmjxXY In the dynamic marketing world, Apple's 'Underdogs series offers several key insights for brands looking to make a lasting impact. Through a narrative-driven approach, the series showcases how storytelling can transform advertising from a sales pitch into a compelling experience. Apple's series places product features within...
āI have been up against tough competition all my life. I wouldnāt know how to get along without it.ā āWalt Disney. Competitors can be a source of motivation: they give you a bar to hit and surpass. They can also be a source of creative inspiration. Some...
As a CMO, your job is to tell your brand's story, making it resonate with your audience. So, why not learn from the masters of storytelling themselves - Pixar? Known for its heartwarming and memorable narratives, Pixar has revolutionized the art of storytelling. Here's how...
Attention CEOs! Are you looking to infuse your brand with new vitality and guide it toward unprecedented growth? Storytelling and authenticity can be your winning strategies. Since time immemorial, stories have been entertaining, educating, and connecting. When businesses harness the power of stories in marketing,...
Narrative Device is a strategy to communicate the brand's story. Should the brand use a first-person narrative? "We crafted this product for a unique blend of style and functionality." Or should the brand adopt a third-person perspective? "When customers get their hands on this product, they immediately...
As marketers, we understand the importance of a solid and unique brand in standing out in a crowded marketplace. But have you ever stopped to consider how your company culture might be the orchestrator of your brand's memorable melody? Just as in a symphony, where each...
Thank you for being a valued reader of our blog. As a thank you, here is your AI Starter Kit! We're excited to have you on board and ready to embark on this AI-powered journey together. As promised, here is the link to download your FREE...
Have you ever wondered how AI is influencing creativity in advertising? Here are three exciting ways creative leads are using AI in their work. Interactive ads: AI enables interactive ads that engage consumers in new ways. One example? Using Google's speech-to-text API to let people interact...
https://player.vimeo.com/video/839352447?h=d31bf4dbb2 This keynote presentation features insights and expertise demystifying the complex world of Artificial Intelligence, making it accessible and understandable to a broad range of audiences. Coto and Bueno traverse the vast AI landscape, offering an insightful exploration of the subject. They distill complicated AI paradigms...