Another day, another headline about a massive security breach. This time, itâs T-Mobile in the spotlight. The worldâs second largest wireless carrier has been hit again - the fifth incident in which customer data has been accessed illegally or otherwise violated in since 2018. Five breaches...
https://youtu.be/9sBHVn5bP_Y Ikea's new ad campaign highlights the relationship between our homes and our well-being. The ad features a little boy and a large, hairy troll who turns out to be not so scary after all. When the boy offers an Ikea lamp to brighten up the...
So there you are, driving your car to the next client meeting when suddenly that dreaded TPMS warning light comes on. Something is definitely wrong with your tire and you need to deal with it fast. Or maybe this is the play-at-home version of the...
https://youtu.be/OpdufvxMKeM DieHard's use of storytelling to connect with consumers and communicate the brand's values caught our attention. DieHard uses the story of a former United States Marine Corps sergeant who was injured in Afghanistan and went on to become a die-hard mountain climber to connect with...
The Buddha says, âThe problem is you think that you have time.â Nancy Reagan echoes and expands upon this wisdom, saying, âYou learn something out of everything, and you come to realize more than ever that we're all here for a certain space of time, and,...
https://www.youtube.com/embed/t2n0ykn4AKw We all can learn from Apple's approach to combining practical product demonstrations with entertaining advertising. They create ads that effectively showcase their product's features while engaging and entertaining the audience. In this ad, Apple features unique and attention-grabbing elements to make the product stand out and...
Thereâs an exercise I use to help developing marketing teams build their skill set. Itâs based on the experience so many of you have already gone through in real life: you carefully & thoughtfully create a campaign to achieve a number of specific brand goals,...
âDo what you do so well that they will want to see it again and bring their friends.â â Walt Disney Great brands must cultivate customer loyalty to stand out from the competition. One way to do this is by building trust and creating a sense of...
Most people canât recall the strategy of the company they work for. Harvard Business Review was pulling no punches in its recent article explaining the necessity of having your entire team - from the leadership right down to the front line - aware of the...
Anyone who is serious about brand building pays attention to what McDonaldâs is doing. Over the years weâve seen some really great ideas executed by skilled teams determined to keep on top of a very competitive industry. When I saw CMO Tariq Hassan comment in...