In todayâs hyper-competitive marketplace, CEOs face a confluence of challenges: Rapid digital transformation, economic volatility, and ever-evolving customer expectations. Traditional branding efforts focused on visibility and reach are no longer sufficient in such an environment. CEOs must adopt strategies that forge deep emotional connections to build enduring brandsâenter...
 What is Brand Positioning? Put simply, brand positioning is the process of positioning your brand in the minds of your customers. Brand positioning is also referred to as a positioning strategy, brand strategy, or brand positioning statement. Popularized in Al Ries and Jack Troutâs bestselling Positioning: The...
What is a Go To Market Strategy? How does your business connect with its customers? How do you deliver your unique value to your target customers? How do you go from the initial connection with a potential customer to fulfilling your brand promise? The answer to these...
As we near the end of 2024, I canât help but reflect on how quickly this year has flown by. I am incredibly grateful for the overwhelming response from CEOs and leaders across the worldâyour emails, feedback, and engagement continue to inspire me and our...
As a leader, navigating the evolving landscape of advertising can be a daunting task. The recent findings from the Profit Ability 2 study offer critical insights into how advertising remains a profitable growth driver, albeit with nuances shaped by sector, scale, efficiency, and time. Let's dive into...
Preppy cult brands such as Stanley, Bogg Bags, and Kendra Scott have mastered the art of captivating female consumers. These brands go beyond selling productsâthey sell a lifestyle. By blending style and function, theyâve turned everyday items into coveted status symbols. Consider the sleek practicality of...
From one dude to another, have you heard the tale of DUDE Wipes? This brand is making wavesâclean ones, of courseâand their story is spreading far and wide. Itâs a testament to just how powerful word-of-mouth marketing can be. A buddy recently raved about DUDE Wipes,...
After 25 incredible years consulting with retail giants like Kohlâs, Walmart, and Scheels, Iâve grown to deeply appreciate the ever-changing, dynamic world of retail marketing. Few industries challenge you like retail does, pushing you to think fast, adapt faster, and innovate constantly. In retail, marketing isnât...
âA companyâs purpose flows expressly from its heritage and leads directly to its values.â â James H. Gilmore and B. Joseph Pine III, Authenticity A brand isnât just a logo or a taglineâitâs a living entity, composed of three critical elements: vision, culture, and customer. Leadership defines...
Weâve all been there: staring at a never-ending to-do list, laughing to keep from crying, and wondering how on earth it will all get done. When work overload hits, itâs tempting to soldier on or throw up your hands, but neither approach helps. Instead, prioritizing...