How do the worldâs top brands create loyal customers? Itâs a question our small firm has invested long hours to answer. Deciphering the code to undying, raving fan customer loyalty unlocks powerful strategies for market domination and long-term profitability. Cult brands are businesses that have communities of customers...
Tobacco. It's one of the most addictive substances on the planet. Back in 1987, smokers were first told that it is easier to give up heroin than cigarettes. Today, the CDC reports that nearly 20% of American adults smoke. Nearly one in five. That's pretty bad. In Thailand, the numbers...
Virtually all C-level executives are smart. Cognitive intelligence alone, however, is not a good indicator of leadership effectiveness. When was the last time you checked in on your leadership effectiveness? Iâm not just talking about the objective performance of your organization or department; Iâm referring to the...
Our team was discussing last weekâs mammoth post on core values, reflecting on how core values became such an integral component of what we do. As a marketing consulting firm, we certainly didnât start out emphasizing the importance of âvaluesâ in business. But having spent over...
The contemporary art world was buzzing about an announced collaboration between UBS Wealth Management and the Guggenheim Museum. Itâs easy to see what the excitement was about, especially from a creative perspective. The five year initiative is going to chart creative activity and contemporary art...
Weâve always been fascinated by the phenomenon of popularity. What causes customers to flock to one brand while remaining coldly indifferent to anotherâeven when the offerings of the companies in question are similar? Years of consumer research have revealed that the single most important factor that...
Abraham Maslow, one of the founding fathers of humanistic psychology, taught us that human beings have a higher, transcendent nature, which he visualized most eloquently in his Hierarchy of Human Needs. This simple pyramid gives us a framework from which to understand the essence of Cult...
As Peter Drucker noted, marketing and innovation are the two primary drivers of any business. Developing marketing intelligence is vital for organizational leadership. Knowing the various marketing weapons at your disposal will help you explore new ways to approach your customers. We put together a list of...
In our visit to the National Retail Federationâs Big Show last month, we had the opportunity to hear Ginni Rometty, the CEO of IBM, discuss the technological trends that are shaping the future of retail. Thanks to the explosion of new data, the business landscape is...
You understand that the game of modern business isnât won by capturing the next transaction. Youâre passed that. Now youâre learning how to relate to your customers. Look at any of your personal relationships to see how difficult relating to another human being can be. Here,...