Hi there, and Happy New Year! To kick off the year, I wanted to send you a small gift I made for leaders who are building brands in a noisy world: Cult. Creative.A deck on how storytelling helps brands earn trust, create belonging, and turn customers into...
Without new input, itās hard to create truly new ideas, since you draw on the same bank of knowledge. Starting at my #10 and finishing on my #1, here is my list of the top 10 books Iāve read in the last few years that...
In 2019, Nirmal "Nims" Purja set out to climb all 14 of 8000+ meter mountain peaks. The previous record was 7 years. He set a goal of doing it in 7 months. Everyone thought it was impossible. He couldnāt get any sponsors and had to remortgage...
Jack Barker: Growth. The more brilliant people we can get working here, then the faster we can get whatever's in your head out into the world. Let me tell you a story. In 1999, Google was a little startup just like we are. And when...
Frederico Fellini was a critically acclaimed Italian film director who earned three foreign-film Oscars and a lifetime achievement Oscar. Many of Felliniās films are counted among the best films ever made. His early films were part of the neorealist movement, which centered on the lower...
Educational systems tend to place an emphasis on a way of doing things, rather than giving the tools necessary to complete the task. I remember several arguments with my high school English teachers. They would insist on a particular interpretation of a passageāusually heavily influenced...
Iām continually struck by how often companies conduct research without asking any big questions. Companies conducting research tend to ask a lot of questions with the belief that, from the mountain of data, theyāll be able to find a big answer. But,, what they usually end up...
Humans are obsessed with the unknown. Although our psyche fears the unknown, that fear is balanced by the innate drive of curiosity: we want to uncover the wizard behind the curtain. This sense of mystery is present in all great storytelling: you canāt wait to hear what...
You canāt manage what you canāt measure.W. Edwards Deming Businesses have become obsessed with metrics. More metrics are treated as producing greater the results. And, the better the metrics, the better the results. This metric fixation is the byproduct of an unhealthy obsession with outcomesāthe movement of...