A positioning strategy is a way of positioning your retail products and services in the mind of your customers. As marketers, we aspire to build stronger positionsâto create a place in the mind of our prospects and customers where our products are positively recalled. Â We hope...
If you were to conduct an immediate survey right now, this very instant, of all of the leadership of all of the companies you interact with, in one form or another, over the course of any given 24 hour period, I can say, with a...
If marketing is a discipline, consistency is the ultimate marker for success. More importantly, if you want to get the edge over your competitors and retain loyal customers, a consistent customer experience is vital. As you know, making your customers happy in a single transaction simply isnât...
Fairy tales are some of the oldest stories in existence. In one form or another, these stories have been told time and time againâadmittedly to entertain, but also to teach. The details vary from culture to cultureâEurope gave us Hansel and Gretel using their wits to...
In ancient Greek mythology, Apollo and Dionysus are both sons of Zeus. Apollo is the god of the sun, medicine, protection, and prophecy. Apollo had a large cult, centered around Delphi, the most famous and frequently visited oracle in the ancient world. As the god of wine and...
Business archetypes tap into customers' psyches. Psychiatrist Carl Jung considered archetypes the fundamental units of the human mind. Archetypes are like software programs that come preinstalled on your computer (mind). You may not know they exist, but they are always either running in the background or ready...
What drives a person to get a brand tattoo? Think about what the term âbrandingâ really means and youâll have a better appreciation for the importance of the psychology behind brand tattoos. The tattoo is a powerful symbolic image. Symbolic images activate patterns buried in our unconscious....
No matter how the technological and commercial landscape may change, your goal remains the same: to create customers. More specifically, your goal is to build relationships with customers that translate to repeat business and positive word of mouth. This challenging feat is, in large part, accomplished through...
In a year that's been filled with a lot of stress, anxiety, and uncertainty, we're especially thankful for your continued readership during this challenging year. Taking into consideration your opens, shares, and clicks, below are our five most popular blogs of 2020. We wish you and...
The status of your business today is a direct consequence of the questions company leaders have been asking for the last several years. Questions direct the future. Better quality questions produce better quality results. Knowing what questions to ask, and when, is a skill. The more you...