“Do your best, always.” — Don Miguel Ruiz, The Four Agreements I love that line because it reminds me that “our best” isn’t something we find later. It’s something we choose in small ways right now. We all have a funny relationship with tomorrow.Tomorrow I’ll work out.Tomorrow...
Be a friend just to be a friend.Help people simply because they need it.Learn for the sheer joy of understanding something new. Not because it earns you points.Not because it makes you look good.Not because it moves you up the ladder. Do it because it’s right.Do it...
Margaret C. Andrews shared something this week that stopped me in my tracks. She ran an exercise at MIT asking leaders to think about the best boss they ever had—and then identify why that person stands out in their memory. The results?Almost every answer pointed to interpersonal...
Disruption humbles even the sharpest leaders. Markets shift suddenly. Customer behavior changes without warning. Strategies that once felt solid can feel irrelevant overnight. In moments like these, your decision-making is no longer just a leadership skill, it becomes your lifeline. You cannot rely on yesterday’s logic...
The smartest person in the room is the one who is learning from everyone else. When you enter a room convinced you already know everything, you limit what’s possible. But when you walk in with curiosity, even the most unexpected person can shift your perspective. Everyone has...
Marketers love dashboards.We track journey stages, conversion paths, brand scores, and behavioral funnels.We slice, segment, and analyze until the numbers sparkle. But before any of that matters, there’s one truth every leader needs to face:If your employees aren’t energized, aligned, and proud of the brand they...
“Ideas are worthless. Execution is everything.” It sounds tough. It sounds practical. It sounds disciplined. But it’s only half true. Sam Altman once said something that flips this on its head: “The good founders are the people who have ideas all the time.” Not one brilliant idea. Thousands. And that line should...
“The biggest assumption humans make is that everyone sees life the way we do.” — Don Miguel Ruiz, The Four Agreements This one line may change the way you lead more than any management book ever will. It reminds you that as a leader, you often assume...
Most brands don’t fail because their strategy is wrong. They fail because they are boring. Boring brands get ignored, and in a world where attention is the most expensive currency, “ignored” is the most dangerous position you can occupy. According to System1’s Cost of Dull report,...
Somewhere along the way, “reach” became a bad word. Marketers started saying it with hesitation, as if being broad or inclusive meant being wasteful or unfocused. I don’t see it that way. After years of helping brands grow, I’ve learned that reach is the foundation of relevance. Too often,...