In todayâs noisy, choice-rich economy, CEOs are losing sleep over one pressing concern: âWhy should anyone choose us over the competitionâand stay with us?â With price wars, mature categories, and advertising overload, simply having a âbetter productâ isnât enough. Consumers arenât just buying features anymore. Theyâre buying...
In a world full of noise, hype, and marketing gimmicks, thereâs something undeniably refreshing about a brand that just keeps showing up, doing what it says, and earning peopleâs trust year after year. Charles Schwab is one of those rare brands. In 2025, Schwab took home the...
Over the years, Iâve written a lot about customer loyalty, brand love, and building communities. But if I had to sum up the heart of it all in two words, it would be this: đ Customers First Thatâs why I wrote my third book with exactly that...
đ Hey Cult Branding famâitâs BJ Bueno again. Today, I want to talk about something we all know is powerful⊠but rarely understand deeply: word-of-mouth. Why do some brands get talked about constantlyâwhile others get ignored? Thatâs the question I set out to answer in my second book: Why...
đ Hey friends, itâs BJ Bueno here. First offâwelcome to all the new readers joining our Cult Branding community! Iâm really glad youâre here. Every once in a while, I like to take it back to where this whole journey started for me: my first book,...
Hi thereâitâs me, BJ Bueno đ If youâre new hereâwelcome! Weâve had a lot of new subscribers recently, and I just wanted to take a moment to say hello and introduce myself. Iâm the founder of The Cult Branding Company and the author of a few books...
At Cult Branding, we donât chase trendsâwe decode human behavior. We seek out how people really connect with brandsâhow they form communities, foster shared identity, and create meaning. So when Google used AI to analyze over 4,700 of YouTubeâs top-performing ads, I paid close attention. Their...
This past June, YouTube CEO Neal Mohan stood onstage at Cannes Lions and reminded us that a revolution in storytelling has already happenedâweâre living in it. And if you're a marketing leader, the implications are massive. âToday, YouTube is the epicenter of culture. Not forgettable fads,...
Over 25 years ago, I stepped away from the traditional agency world. Not because I didnât love the workâbut because I didnât love the model. I didnât want to build something that looked like every other agency. I wanted to build something with soul, and...
What if weâve misunderstood inspiration all along? What if inspiration isnât something we summon, but something that summons us? A Scientific Look at Inspiration Psychologists Todd Thrash and Andrew Elliot have studied inspiration in depth. They found it isnât randomâit follows a consistent psychological pattern composed of three...