25 Jan What Happens When You Solve the Real Tension (A True Story)
Quick story.
We partnered with Thomas Nelson to transform the Bible shopping experience, and it didn’t start with an ad. It started with friction.
People wanted to buy a Bible.
They were trying.
They were getting stuck.
And the brand was quietly losing sales without fully seeing why.
So we went where the truth lives: real behavior.
We watched how customers actually shopped, where they hesitated, what confused them, and what made them walk away. Then we combined customer psychology, existing data, and targeted market research to pinpoint what Bible shoppers were truly looking for.
With those insights, we built a new organizational system that matched real customer needs to Thomas Nelson’s Bible portfolio, making the experience simpler, clearer, and more intuitive.
The result wasn’t just “better marketing.”
It was the brand becoming easier to choose, easier to trust, and easier to recommend.
As Wayne Hastings, SVP and Group Publisher at Thomas Nelson Publishers, put it:
“My retail experience, combined with the folks at Cult Branding, developed a system that helps customers find Bibles by how they want to shop, instead of terms they don’t understand. Every retailer who adopted the system experienced double-digit growth. Not bad!”
That’s what happens when you add dimension:
psychology
observation
story
customer-first execution
Not just promotion.
Life is good,
BJ