06 Jan The Day I Saw “revolving door syndrome” in Real Life

In the year 2000, I was standing in the middle of F.A.O. Schwarz in New York City.

The famous toy store. The Tom Hanks piano. The magic.

And yet, something felt off.

There were plenty of people… but not enough buyers.

It looked like a brand with a full restaurant and an empty cash register.

That’s when I noticed the pattern I’ve seen ever since:

Most companies obsess over bringing people in.
Very few obsess over giving people a reason to stay.

That day became the seed of my first book, Cult Branding:

A Cult Brand isn’t built by shouting louder. 

It’s built by creating a sense of belonging so real that customers feel, “This is where I fit.”

Here’s the uncomfortable truth:

You can have traffic and still have no relationship.

You can have awareness and still have no trust.

You can have “customers” and still have no loyalty.

Reply to this with your gut answer:
Where do you see revolving door syndrome in your business/category?

Looking forward to the conversation.

BJ