Customers First Tag

"America is a vast conspiracy to make you happy," John Updike once said, and it was with this in mind that I took in an old debate between journalist Johnathan Kay and conspiracy theorist Webster Tarpley on the 9/11 attacks. I'm not particularly interested in the...

If you were to conduct an immediate survey right now, this very instant, of all of the leadership of all of the companies you interact with, in one form or another, over the course of any given 24 hour period, I can say, with a...

The 2012 Football Season has finally started, bringing joy to the hearts of fans everywhere—at least as long as their teams are doing well.  While there's lots of action to watch on the gridiron, you're going to want to pay special attention to social media...

We've got to hand it to Mountain Dew.  They're trying so hard to do social media right—especially when it comes to listening to their customer base and soliciting creative insights from the people who actually love their products. If there was a direct relationship between efforts and results, someone in the Mountain Dew PR team would be getting top honors right about now. But something's not working quite right.  Mountain Dew was searching for a name for their new green-apple flavored soda. They turned to the masses, and the masses responded—not always a guaranteed thing in this world! Unfortunately, the masses didn't respond with really brilliant, insightful, sales-generating names for the soon-t0-be-debuted beverage.